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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SERVICENOW INC: NOW

Price: 8/15/14 52-Wk
High
52-Wk
Low
Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)
Ind. Yield Short Int
% Float
Inst. Owned Insider Owned
$54.70 $71.80 $43.32 $7,970 146 1,793 0.0% 5.9% 88.44% 1.35%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Computer Integrated Systems Design
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
COO
OS
$547,666
10,000
---
8/15/14
$54.73
$55.27
35,041
-22.2
D
10b
8/19/14 - 2:11:34 pm
2
COO
OE
$30,000
10,000
---
8/15/14
---
$3.00
45,041
28.5
D
10b
8/19/14 - 2:11:34 pm
3
O
OS
$1,701,308
31,000
8/13/14
8/14/14
$54.77
$54.98
33,876
-47.8
D
10b
8/15/14 - 3:44:47 pm
4
O
OE
$93,000
31,000
8/13/14
8/14/14
---
$3.00
49,876
164.2
D
10b
8/15/14 - 3:44:47 pm
5
CFO
OS
$1,643,091
30,000
---
8/13/14
---
$54.77
131,427
-18.6
D
10b
8/15/14 - 1:28:16 pm
6
CFO
OE
$90,000
30,000
---
8/13/14
---
$3.00
161,427
22.8
D
10b
8/15/14 - 1:28:16 pm
7
DIR
AS
$2,854,364
51,400
8/5/14
8/7/14
$55.46
$56.00
47,200
-52.1
I
10b
8/7/14 - 6:48:59 pm
8
DIR
AS
$5,640,821
100,000
8/5/14
8/6/14
$55.66
$56.34
501,587
-16.6
D
10b
8/7/14 - 6:48:59 pm
9
PR,CEO,DIR
OS
$6,815,008
120,000
---
8/1/14
$56.41
$58.53
38,460
-75.7
D
10b
8/5/14 - 2:03:19 pm
10
PR,CEO,DIR
OE
$312,000
120,000
---
8/1/14
---
$2.60
158,460
312.0
D
10b
8/5/14 - 2:03:19 pm
11
DIR
AS
$2,997,114
51,400
7/21/14
7/23/14
$57.20
$59.01
48,600
-51.4
I
10b
7/23/14 - 9:14:23 pm
12
CFO
OS
$600,400
10,000
---
7/22/14
---
$60.04
131,427
-7.1
D
10b
7/24/14 - 4:58:56 pm
13
CFO
OE
$30,000
10,000
---
7/22/14
---
$3.00
141,427
7.6
D
10b
7/24/14 - 4:58:56 pm
14
DIR
AS
$5,872,805
100,000
7/21/14
7/22/14
$57.28
$59.82
601,587
-14.3
D
10b
7/23/14 - 9:14:23 pm
15
VP
OS
$564,480
10,000
---
7/15/14
$56.14
$57.88
34,758
-22.3
D
10b
7/17/14 - 12:20:26 pm
16
VP
OE
$30,000
10,000
---
7/15/14
---
$3.00
44,758
28.8
D
10b
7/17/14 - 12:20:26 pm
17
CFO
OS
$1,739,907
30,000
---
7/14/14
$57.69
$58.36
131,427
-18.6
D
10b
7/16/14 - 12:07:09 pm
18
CFO
OE
$90,000
30,000
---
7/14/14
---
$3.00
161,427
22.8
D
10b
7/16/14 - 12:07:09 pm
19
O
OS
$1,770,628
31,500
7/10/14
7/11/14
$54.86
$57.52
33,742
-48.3
D
10b
7/14/14 - 3:30:23 pm
20
O
OE
$94,500
31,500
7/10/14
7/11/14
---
$3.00
49,742
172.7
D
10b
7/14/14 - 3:30:23 pm
21
DIR
3
---
---
---
7/8/14
---
---
---
---
---
---
7/9/14 - 6:03:32 pm
22
DIR
3
---
---
---
7/8/14
---
---
---
---
---
---
7/9/14 - 5:57:15 pm
23
PR,CEO,DIR
OS
$7,641,679
120,000
---
7/1/14
$63.41
$64.24
38,460
-75.7
D
10b
7/3/14 - 2:01:02 pm
24
PR,CEO,DIR
OE
$312,000
120,000
---
7/1/14
---
$2.60
158,460
312.0
D
10b
7/3/14 - 2:01:02 pm
25
VP
OS
$595,643
10,000
---
6/16/14
$59.22
$59.88
34,758
-22.3
D
10b
6/18/14 - 12:24:28 pm
26
VP
OE
$30,000
10,000
---
6/16/14
---
$3.00
44,758
28.8
D
10b
6/18/14 - 12:24:28 pm
27
CFO
OS
$3,538,316
60,000
6/13/14
6/16/14
$57.71
$60.01
131,427
-31.3
D
10b
6/17/14 - 3:08:11 pm
28
CFO
OE
$180,000
60,000
6/13/14
6/16/14
---
$3.00
161,427
59.2
D
10b
6/17/14 - 3:08:11 pm
29
DIR
AS
$2,556,282
45,000
---
6/11/14
$56.03
$57.57
1,025,000
-4.2
I
10b
6/13/14 - 6:07:42 pm
30
O
OS
$1,737,062
31,000
---
6/11/14
$55.91
$56.36
33,742
-47.9
D
10b
6/13/14 - 2:45:00 pm
31
O
OE
$93,000
31,000
---
6/11/14
---
$3.00
64,742
91.9
D
10b
6/13/14 - 2:45:00 pm
32
DIR
AS
$2,710,898
51,400
6/3/14
6/5/14
$50.09
$53.88
50,000
-50.7
I
10b
6/5/14 - 7:09:37 pm
33
DIR
AS
$5,045,639
100,000
6/3/14
6/4/14
$49.59
$51.41
701,587
-12.5
D
10b
6/5/14 - 7:09:37 pm
34
PR,CEO,DIR
OS
$6,036,774
120,000
---
6/2/14
$50.22
$52.21
38,460
-75.7
D
10b
6/4/14 - 1:15:13 pm
35
PR,CEO,DIR
OE
$312,000
120,000
---
6/2/14
---
$2.60
158,460
312.0
D
10b
6/4/14 - 1:15:13 pm
36
DIR
JS
---
11,000
---
5/23/14
---
---
6,612,838
-0.2
I
10b
6/5/14 - 7:09:37 pm
37
VP,SO
OS
$768,788
15,000
---
5/23/14
$50.87
$51.51
33,742
-30.8
D
10b
5/28/14 - 2:22:58 pm
38
VP,SO
OE
$45,000
15,000
---
5/23/14
---
$3.00
48,742
44.5
D
10b
5/28/14 - 2:22:58 pm
39
CFO
OS
$525,342
10,000
---
5/23/14
---
$52.53
131,427
-7.1
D
10b
5/28/14 - 2:21:02 pm
40
CFO
OE
$30,000
10,000
---
5/23/14
---
$3.00
141,427
7.6
D
10b
5/28/14 - 2:21:02 pm
41
DIR
AS
$1,170,018
23,349
---
5/22/14
---
$50.11
667,690
-3.4
D
10b
5/23/14 - 7:00:29 pm
42
DIR
AS
$221,887
4,428
---
5/22/14
---
$50.11
126,601
-3.4
I
10b
5/23/14 - 7:00:29 pm
43
PR,CEO,DIR
OB
$99,996
38,460
---
5/16/14
---
$2.60
38,460
New
D
---
5/20/14 - 2:05:38 pm
44
VP
OS
$470,038
10,000
---
5/15/14
$46.53
$47.68
34,758
-22.3
D
10b
5/19/14 - 2:46:31 pm
45
VP
OE
$30,000
10,000
---
5/15/14
---
$3.00
44,758
28.8
D
10b
5/19/14 - 2:46:31 pm
46
DIR
AS
$2,418,572
51,400
5/13/14
5/15/14
$46.48
$47.65
51,400
-50.0
I
10b
5/15/14 - 6:29:11 pm
47
DIR
AS
$4,786,034
100,000
5/13/14
5/14/14
$47.68
$48.19
801,587
-11.1
D
10b
5/15/14 - 6:29:11 pm
48
CFO
OS
$962,004
20,000
---
5/13/14
---
$48.10
131,427
-13.2
D
10b
5/15/14 - 2:19:24 pm
49
CFO
OE
$60,000
20,000
---
5/13/14
---
$3.00
151,427
15.2
D
10b
5/15/14 - 2:19:24 pm
50
VP,SO
OS
$1,442,903
31,000
---
5/9/14
$46.45
$47.05
33,742
-47.9
D
10b
5/13/14 - 4:09:59 pm
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