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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
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 JS
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Detailed Insider History for:
SERVICENOW INC: NOW

Price: 9/19/14 52-Wk
High
52-Wk
Low
Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)
Ind. Yield Short Int
% Float
Inst. Owned Insider Owned
$62.34 $71.80 $44.17 $9,083 146 1,556 0.0% 4.3% 88.70% 0.90%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Computer Integrated Systems Design
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
CFO
OS
$2,367,236
40,000
9/15/14
9/16/14
$58.58
$60.00
131,427
-23.3
D
10b
9/17/14 - 5:17:46 pm
2
CFO
OE
$120,000
40,000
9/15/14
9/16/14
---
$3.00
165,427
31.9
D
10b
9/17/14 - 5:17:46 pm
3
COO
OS
$591,382
10,000
---
9/15/14
$58.74
$61.97
35,041
-22.2
D
10b
9/17/14 - 5:16:21 pm
4
COO
OE
$30,000
10,000
---
9/15/14
---
$3.00
45,041
28.5
D
10b
9/17/14 - 5:16:21 pm
5
O
OS
$999,178
16,000
---
9/12/14
---
$62.45
32,700
-32.9
D
10b
9/15/14 - 6:38:43 pm
6
O
OE
$48,000
16,000
---
9/12/14
---
$3.00
48,700
48.9
D
10b
9/15/14 - 6:38:43 pm
7
DIR
AS
$3,217,804
51,400
9/9/14
9/11/14
$62.29
$62.97
45,800
-52.9
I
10b
9/11/14 - 6:36:59 pm
8
O
OS
$994,468
16,000
---
9/10/14
$62.10
$62.55
33,876
-32.1
D
10b
9/12/14 - 3:59:27 pm
9
O
OE
$48,000
16,000
---
9/10/14
---
$3.00
49,876
47.2
D
10b
9/12/14 - 3:59:27 pm
10
DIR
AS
$6,251,126
100,000
9/9/14
9/10/14
$62.06
$62.57
401,587
-19.9
D
10b
9/11/14 - 6:36:59 pm
11
DIR
AS
$2,774,763
45,000
---
9/2/14
$61.21
$62.69
980,000
-4.4
I
10b
9/4/14 - 5:36:54 pm
12
PR,CEO,DIR
OS
$7,363,753
120,000
---
9/2/14
$61.23
$61.93
38,460
-75.7
D
10b
9/4/14 - 5:29:50 pm
13
PR,CEO,DIR
OE
$312,000
120,000
---
9/2/14
---
$2.60
158,460
312.0
D
10b
9/4/14 - 5:29:50 pm
14
O
OS
---
1,176
---
8/29/14
---
---
32,700
-3.5
D
10b
9/15/14 - 6:38:43 pm
15
PR,CEO,DIR
OS
---
100,000
---
8/27/14
---
---
---
All
I
10b
9/4/14 - 5:29:50 pm
16
COO
OS
$2,938,465
50,000
---
8/25/14
---
$58.77
35,041
-58.8
D
R
8/27/14 - 5:31:03 pm
17
COO
OE
$150,000
50,000
---
8/25/14
---
$3.00
85,041
142.7
D
R
8/27/14 - 5:31:03 pm
18
CFO
OS
$600,000
10,000
---
8/22/14
---
$60.00
131,427
-7.1
D
10b
8/26/14 - 4:16:36 pm
19
CFO
OE
$30,000
10,000
---
8/22/14
---
$3.00
141,427
7.6
D
10b
8/26/14 - 4:16:36 pm
20
COO
OS
$547,666
10,000
---
8/15/14
$54.73
$55.27
35,041
-22.2
D
10b
8/19/14 - 2:11:34 pm
21
COO
OE
$30,000
10,000
---
8/15/14
---
$3.00
45,041
28.5
D
10b
8/19/14 - 2:11:34 pm
22
O
OS
$1,701,308
31,000
8/13/14
8/14/14
$54.77
$54.98
33,876
-47.8
D
10b
8/15/14 - 3:44:47 pm
23
O
OE
$93,000
31,000
8/13/14
8/14/14
---
$3.00
49,876
164.2
D
10b
8/15/14 - 3:44:47 pm
24
CFO
OS
$1,643,091
30,000
---
8/13/14
---
$54.77
131,427
-18.6
D
10b
8/15/14 - 1:28:16 pm
25
CFO
OE
$90,000
30,000
---
8/13/14
---
$3.00
161,427
22.8
D
10b
8/15/14 - 1:28:16 pm
26
DIR
AS
$2,854,364
51,400
8/5/14
8/7/14
$55.46
$56.00
47,200
-52.1
I
10b
8/7/14 - 6:48:59 pm
27
DIR
AS
$5,640,821
100,000
8/5/14
8/6/14
$55.66
$56.34
501,587
-16.6
D
10b
8/7/14 - 6:48:59 pm
28
PR,CEO,DIR
OS
$6,815,008
120,000
---
8/1/14
$56.41
$58.53
38,460
-75.7
D
10b
8/5/14 - 2:03:19 pm
29
PR,CEO,DIR
OE
$312,000
120,000
---
8/1/14
---
$2.60
158,460
312.0
D
10b
8/5/14 - 2:03:19 pm
30
DIR
AS
$2,997,114
51,400
7/21/14
7/23/14
$57.20
$59.01
48,600
-51.4
I
10b
7/23/14 - 9:14:23 pm
31
CFO
OS
$600,400
10,000
---
7/22/14
---
$60.04
131,427
-7.1
D
10b
7/24/14 - 4:58:56 pm
32
CFO
OE
$30,000
10,000
---
7/22/14
---
$3.00
141,427
7.6
D
10b
7/24/14 - 4:58:56 pm
33
DIR
AS
$5,872,805
100,000
7/21/14
7/22/14
$57.28
$59.82
601,587
-14.3
D
10b
7/23/14 - 9:14:23 pm
34
VP
OS
$564,480
10,000
---
7/15/14
$56.14
$57.88
34,758
-22.3
D
10b
7/17/14 - 12:20:26 pm
35
VP
OE
$30,000
10,000
---
7/15/14
---
$3.00
44,758
28.8
D
10b
7/17/14 - 12:20:26 pm
36
CFO
OS
$1,739,907
30,000
---
7/14/14
$57.69
$58.36
131,427
-18.6
D
10b
7/16/14 - 12:07:09 pm
37
CFO
OE
$90,000
30,000
---
7/14/14
---
$3.00
161,427
22.8
D
10b
7/16/14 - 12:07:09 pm
38
O
OS
$1,770,628
31,500
7/10/14
7/11/14
$54.86
$57.52
33,742
-48.3
D
10b
7/14/14 - 3:30:23 pm
39
O
OE
$94,500
31,500
7/10/14
7/11/14
---
$3.00
49,742
172.7
D
10b
7/14/14 - 3:30:23 pm
40
DIR
3
---
---
---
7/8/14
---
---
---
---
---
---
7/9/14 - 6:03:32 pm
41
DIR
3
---
---
---
7/8/14
---
---
---
---
---
---
7/9/14 - 5:57:15 pm
42
PR,CEO,DIR
OS
$7,641,679
120,000
---
7/1/14
$63.41
$64.24
38,460
-75.7
D
10b
7/3/14 - 2:01:02 pm
43
PR,CEO,DIR
OE
$312,000
120,000
---
7/1/14
---
$2.60
158,460
312.0
D
10b
7/3/14 - 2:01:02 pm
44
VP
OS
$595,643
10,000
---
6/16/14
$59.22
$59.88
34,758
-22.3
D
10b
6/18/14 - 12:24:28 pm
45
VP
OE
$30,000
10,000
---
6/16/14
---
$3.00
44,758
28.8
D
10b
6/18/14 - 12:24:28 pm
46
CFO
OS
$3,538,316
60,000
6/13/14
6/16/14
$57.71
$60.01
131,427
-31.3
D
10b
6/17/14 - 3:08:11 pm
47
CFO
OE
$180,000
60,000
6/13/14
6/16/14
---
$3.00
161,427
59.2
D
10b
6/17/14 - 3:08:11 pm
48
DIR
AS
$2,556,282
45,000
---
6/11/14
$56.03
$57.57
1,025,000
-4.2
I
10b
6/13/14 - 6:07:42 pm
49
O
OS
$1,737,062
31,000
---
6/11/14
$55.91
$56.36
33,742
-47.9
D
10b
6/13/14 - 2:45:00 pm
50
O
OE
$93,000
31,000
---
6/11/14
---
$3.00
64,742
91.9
D
10b
6/13/14 - 2:45:00 pm
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