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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SERVICENOW INC: NOW
Price: 6/13/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$37.93 $43.99 $22.62 $5,094 134 1,506 0.0% 5.6% 82.66% 7.64%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Computer Integrated Systems Design
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
SCHNEIDER DAVID
VP,SO
JB
---
190
---
5/6/13
---
---
190
New
I
---
5/8/13 - 8:39:55 pm
2
SLOOTMAN FRANK
PR,CEO,DIR
OS
$333,135
8,200
---
5/3/13
$40.62
$41.00
---
All
D
10b
5/7/13 - 7:07:58 pm
3
SLOOTMAN FRANK
PR,CEO,DIR
OE
$21,320
8,200
---
5/3/13
---
$2.60
8,200
New
D
10b
5/7/13 - 7:07:58 pm
4
LUDDY FREDERIC B
DIR
AS
$17,734,256
450,000
5/1/13
5/2/13
$39.17
$40.14
9,329,138
-4.6
D
10b
5/3/13 - 7:26:28 pm
5
SLOOTMAN FRANK
PR,CEO,DIR
OS
$1,255,620
31,800
5/1/13
5/2/13
$39.21
$40.00
---
All
D
10b
5/3/13 - 7:01:57 pm
6
SLOOTMAN FRANK
PR,CEO,DIR
OE
$82,680
31,800
5/1/13
5/2/13
---
$2.60
31,700
---
D
10b
5/3/13 - 7:01:57 pm
7
LUDDY FREDERIC B
DIR
AS
$4,767,882
121,000
---
5/1/13
$39.25
$40.72
129,000
-48.4
I
10b
5/3/13 - 7:26:28 pm
8
LUDDY FREDERIC B
DIR
JB
---
2,286
---
5/1/13
---
---
9,779,138
0.0
D
10b
5/3/13 - 7:26:28 pm
9
JOSEFSBERG ARNE
CTO
OS
$3,948,872
100,000
---
5/1/13
$39.32
$40.71
34,656
-74.3
D
10b
5/3/13 - 7:02:59 pm
10
JOSEFSBERG ARNE
CTO
OE
$300,000
100,000
---
5/1/13
---
$3.00
134,656
288.6
D
10b
5/3/13 - 7:02:59 pm
11
BARBER PAUL V
DIR
S
$1,821,177
45,998
---
5/1/13
$39.53
$40.21
733,522
-5.9
D
---
5/2/13 - 9:45:58 pm
12
NOELL CHARLES III
DIR
S
$1,821,177
45,998
---
5/1/13
$39.53
$40.21
1,074,356
-4.1
D
---
5/2/13 - 9:45:42 pm
13
JMI EQUITY FUND IV LP
DIR,BO
JS
---
9,954,002
---
5/1/13
---
---
6,914,884
-59.0
D
---
5/2/13 - 9:45:27 pm
14
SCGF GENPAR LTD
BO
JS
---
5,986,086
---
4/29/13
---
---
747,069
-88.9
I
---
5/1/13 - 2:26:19 pm
15
LEONE DOUGLAS M
DIR,BO
JS
---
5,986,086
---
4/29/13
---
---
747,069
-88.9
I
---
5/1/13 - 2:19:00 pm
16
LEONE DOUGLAS M
DIR,BO
JB
---
331,488
---
4/29/13
---
---
169,074
---
I
---
5/1/13 - 2:19:00 pm
17
SLOOTMAN FRANK
PR,CEO,DIR
OS
$4,170,793
100,000
4/25/13
4/26/13
$40.00
$42.44
---
All
D
10b
4/29/13 - 6:03:45 pm
18
SLOOTMAN FRANK
PR,CEO,DIR
OE
$260,000
100,000
4/25/13
4/26/13
---
$2.60
70,000
---
D
10b
4/29/13 - 6:03:45 pm
19
SCHNEIDER DAVID
VP,SO
OS
$3,933,155
95,000
---
4/25/13
$40.23
$43.80
---
All
D
10b
4/29/13 - 6:05:04 pm
20
SCHNEIDER DAVID
VP,SO
OE
$285,000
95,000
---
4/25/13
---
$3.00
95,000
New
D
10b
4/29/13 - 6:05:04 pm
21
SCHNEIDER DAVID
VP,SO
OS
$452,868
12,500
---
4/22/13
---
$36.23
---
All
D
10b
4/24/13 - 4:06:44 pm
22
SCHNEIDER DAVID
VP,SO
OE
$37,500
12,500
---
4/22/13
---
$3.00
12,500
New
D
10b
4/24/13 - 4:06:44 pm
23
SCHNEIDER DAVID
VP,SO
OS
$709,411
20,000
4/16/13
4/17/13
$35.08
$35.86
---
All
D
10b
4/18/13 - 6:48:18 pm
24
SCHNEIDER DAVID
VP,SO
OE
$60,000
20,000
4/16/13
4/17/13
---
$3.00
10,000
---
D
10b
4/18/13 - 6:48:18 pm
25
SCARPELLI MICHAEL
CFO
OS
$700,610
20,000
---
4/15/13
---
$35.03
277,308
-6.7
D
10b
4/17/13 - 7:21:45 pm
26
SCARPELLI MICHAEL
CFO
OE
$60,000
20,000
---
4/15/13
---
$3.00
297,308
7.2
D
10b
4/17/13 - 7:21:45 pm
27
MCGEE DANIEL
VP
OS
$1,050,702
30,000
---
4/15/13
---
$35.02
33,970
-46.9
D
10b
4/17/13 - 7:21:03 pm
28
MCGEE DANIEL
VP
OE
$90,000
30,000
---
4/15/13
---
$3.00
63,970
88.3
D
10b
4/17/13 - 7:21:03 pm
29
JOSEFSBERG ARNE
CTO
OS
$3,527,160
100,000
---
4/1/13
$35.11
$35.93
34,656
-74.3
D
10b
4/3/13 - 6:59:08 pm
30
JOSEFSBERG ARNE
CTO
OE
$300,000
100,000
---
4/1/13
---
$3.00
134,656
288.6
D
10b
4/3/13 - 6:59:08 pm
31
SLOOTMAN FRANK
PR,CEO,DIR
OS
$1,059,807
30,000
---
4/1/13
$35.15
$35.94
---
All
D
10b
4/3/13 - 6:58:21 pm
32
SLOOTMAN FRANK
PR,CEO,DIR
OE
$78,000
30,000
---
4/1/13
---
$2.60
30,000
New
D
10b
4/3/13 - 6:58:21 pm
33
MOORES JOHN J
DIR,BO
S
$5,195,205
141,700
3/15/13
3/18/13
$35.93
$36.46
3,283,620
-4.1
D
---
3/19/13 - 7:53:32 pm
34
MCGEE DANIEL
VP
OS
$1,118,664
30,000
---
3/15/13
---
$37.29
33,970
-46.9
D
10b
3/19/13 - 5:44:49 pm
35
MCGEE DANIEL
VP
OE
$90,000
30,000
---
3/15/13
---
$3.00
63,970
88.3
D
10b
3/19/13 - 5:44:49 pm
36
MOORES JOHN J
DIR,BO
S
$13,436,320
358,300
3/12/13
3/14/13
$37.20
$37.63
3,425,320
-9.5
D
---
3/15/13 - 6:59:57 pm
37
MOORES JOHN J
DIR,BO
JS
---
180,000
---
3/13/13
---
---
3,683,620
-4.7
D
---
3/15/13 - 6:59:57 pm
38
SCARPELLI MICHAEL
CFO
OS
$745,362
20,000
---
3/13/13
---
$37.27
277,308
-6.7
D
10b
3/15/13 - 4:24:19 pm
39
SCARPELLI MICHAEL
CFO
OE
$60,000
20,000
---
3/13/13
---
$3.00
297,308
7.2
D
10b
3/15/13 - 4:24:19 pm
40
SCHNEIDER DAVID
VP,SO
OS
$2,979,828
82,500
3/5/13
3/6/13
$35.48
$37.22
---
All
D
10b
3/7/13 - 6:58:19 pm
41
SCHNEIDER DAVID
VP,SO
OE
$247,500
82,500
3/5/13
3/6/13
---
$3.00
42,500
---
D
10b
3/7/13 - 6:58:19 pm
42
JOSEFSBERG ARNE
CTO
OS
$3,243,291
100,000
---
3/1/13
$32.40
$32.80
34,656
-74.3
D
10b
3/5/13 - 5:32:55 pm
43
JOSEFSBERG ARNE
CTO
OE
$300,000
100,000
---
3/1/13
---
$3.00
134,656
288.6
D
10b
3/5/13 - 5:32:55 pm
44
SLOOTMAN FRANK
PR,CEO,DIR
OS
$975,900
30,000
---
3/1/13
$32.48
$32.82
---
All
D
10b
3/5/13 - 5:32:14 pm
45
SLOOTMAN FRANK
PR,CEO,DIR
OE
$78,000
30,000
---
3/1/13
---
$2.60
30,000
New
D
10b
3/5/13 - 5:32:14 pm
46
SCHNEIDER DAVID
VP,SO
OS
$1,592,364
49,910
2/26/13
2/27/13
$31.62
$31.91
1,500
-97.1
D
10b
2/28/13 - 9:42:01 pm
47
SCHNEIDER DAVID
VP,SO
OE
$149,730
49,910
2/26/13
2/27/13
---
$3.00
50,310
12,477.5
D
10b
2/28/13 - 9:42:01 pm
48
NOELL CHARLES III
DIR
JS
---
13,000
---
2/27/13
---
---
730,461
-1.7
D
---
2/27/13 - 8:36:16 pm
49
LUDDY FREDERIC B
DIR
JB
---
1,143
---
2/26/13
---
---
9,776,852
0.0
D
---
2/28/13 - 9:40:43 pm
50
BARBER PAUL V
DIR
S
$716,419
22,999
---
2/26/13
---
$31.15
392,821
-5.5
D
---
2/27/13 - 8:38:59 pm
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