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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History For:
'LUDDY FREDERIC B'
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#:
View Form:
Insider Title
Company Name
Ticker
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
SIC Code
SIC Sector
SIC Industry
SIC Sub-Industry
Input Date
1
DIR
SERVICENOW INC
NOW
S
$4,901,228
122,855
---
5/21/13
$39.89
$40.28
9,329,138
-1.3
D
---
7372
Services
Business Services
Services- Prepackaged Software
5/23/13 - 4:26:05 pm
2
DIR
SERVICENOW INC
NOW
S
$5,052,590
127,145
---
5/8/13
---
$39.74
9,451,993
-1.3
D
R
7372
Services
Business Services
Services- Prepackaged Software
5/9/13 - 7:44:20 pm
3
DIR
SERVICENOW INC
NOW
JB
---
250,000
---
5/7/13
---
---
9,579,138
2.7
D
R
7372
Services
Business Services
Services- Prepackaged Software
5/9/13 - 7:44:20 pm
4
DIR
SERVICENOW INC
NOW
AS
$17,734,256
450,000
5/1/13
5/2/13
$39.17
$40.14
9,329,138
-4.6
D
10b
7372
Services
Business Services
Services- Prepackaged Software
5/3/13 - 7:26:28 pm
5
DIR
SERVICENOW INC
NOW
AS
$4,767,882
121,000
---
5/1/13
$39.25
$40.72
129,000
-48.4
I
10b
7372
Services
Business Services
Services- Prepackaged Software
5/3/13 - 7:26:28 pm
6
DIR
SERVICENOW INC
NOW
JB
---
2,286
---
5/1/13
---
---
9,779,138
0.0
D
10b
7372
Services
Business Services
Services- Prepackaged Software
5/3/13 - 7:26:28 pm
7
DIR
SERVICENOW INC
NOW
JB
---
1,143
---
2/26/13
---
---
9,776,852
0.0
D
---
7372
Services
Business Services
Services- Prepackaged Software
2/28/13 - 9:40:43 pm
8
DIR
SERVICENOW INC
NOW
JS
---
1,250,000
---
2/18/13
---
---
---
All
I
10b
7372
Services
Business Services
Services- Prepackaged Software
5/3/13 - 7:26:28 pm
9
DIR
SERVICENOW INC
NOW
JB
---
1,250,000
---
2/18/13
---
---
1,250,000
New
I
10b
7372
Services
Business Services
Services- Prepackaged Software
5/3/13 - 7:26:28 pm
10
DIR
SERVICENOW INC
NOW
AS
$312,250
10,000
---
2/14/13
---
$31.23
165,000
-5.7
I
10b
7372
Services
Business Services
Services- Prepackaged Software
2/15/13 - 7:05:12 pm
11
DIR
SERVICENOW INC
NOW
JB
---
2,057
---
2/13/13
---
---
9,775,709
0.0
D
10b
7372
Services
Business Services
Services- Prepackaged Software
2/15/13 - 7:05:12 pm
12
DIR,BO
SERVICENOW INC
NOW
AS
$140,000
5,000
---
2/1/13
---
$28.00
175,000
-2.8
I
10b
7372
Services
Business Services
Services- Prepackaged Software
2/5/13 - 9:08:12 pm
13
DIR,BO
SERVICENOW INC
NOW
AS
$12,287,014
450,000
---
2/1/13
$26.14
$28.18
9,773,652
-4.4
D
10b
7372
Services
Business Services
Services- Prepackaged Software
2/5/13 - 9:08:12 pm
14
DIR,BO
SERVICENOW INC
NOW
JS
---
170,000
---
12/20/12
---
---
180,000
-48.6
I
10b
7372
Services
Business Services
Services- Prepackaged Software
2/5/13 - 9:08:12 pm
15
DIR,BO
SERVICENOW INC
NOW
JB
---
170,000
---
12/20/12
---
---
170,000
New
I
10b
7372
Services
Business Services
Services- Prepackaged Software
2/5/13 - 9:08:12 pm
16
DIR,BO
SERVICENOW INC
NOW
JS
---
350,000
---
12/7/12
---
---
10,223,652
-3.3
D
10b
7372
Services
Business Services
Services- Prepackaged Software
2/5/13 - 9:08:12 pm
17
DIR,BO
SERVICENOW INC
NOW
JB
---
350,000
---
12/7/12
---
---
350,000
New
I
10b
7372
Services
Business Services
Services- Prepackaged Software
2/5/13 - 9:08:12 pm
18
DIR,BO
SERVICENOW INC
NOW
JS
$7,155,000
397,500
---
7/3/12
---
$18.00
10,573,652
-3.6
D
---
7372
Services
Business Services
Services- Prepackaged Software
7/5/12 - 2:13:10 pm
19
DIR,BO
SERVICENOW INC
NOW
JS*
$43,200,000
2,400,000
---
6/28/12
---
$18.00
10,971,152
-17.9
D
R
7372
Services
Business Services
Services- Prepackaged Software
6/29/12 - 3:34:16 pm
20
DIR,BO
SERVICENOW INC
NOW
JS*
$4,500,000
250,000
---
6/28/12
---
$18.00
1,250,000
-16.7
I
R
7372
Services
Business Services
Services- Prepackaged Software
6/29/12 - 3:34:16 pm
21
DIR,BO
SERVICENOW INC
NOW
3
---
---
---
6/28/12
---
---
1,500,000
---
I
R
7372
Services
Business Services
Services- Prepackaged Software
6/28/12 - 6:50:53 pm
22
DIR,BO
SERVICENOW INC
NOW
3
---
---
---
6/28/12
---
---
13,371,152
---
D
R
7372
Services
Business Services
Services- Prepackaged Software
6/28/12 - 6:50:53 pm
23
DIR,BO
SERVICENOW INC
NOW
JS*
$7,140,000
700,000
---
2/20/12
---
$10.20
13,371,152
-5.0
D
R
7372
Services
Business Services
Services- Prepackaged Software
6/29/12 - 3:34:16 pm
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