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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SERVICENOW INC: NOW

Price: 4/11/14 52-Wk
High
52-Wk
Low
Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)
Ind. Yield Short Int
% Float
Inst. Owned Insider Owned
$49.67 $71.80 $34.64 $7,008 141 2,216 0.0% 3.7% 80.11% 6.43%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Computer Integrated Systems Design
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
VP
OS
$506,017
10,000
---
4/15/14
$49.22
$51.78
34,758
-22.3
D
10b
4/17/14 - 3:12:58 pm
2
VP
OE
$30,000
10,000
---
4/15/14
---
$3.00
44,758
28.8
D
10b
4/17/14 - 3:12:58 pm
3
VP,SO
OS
$375,700
7,500
---
4/14/14
---
$50.09
34,472
-17.9
D
10b
4/16/14 - 6:15:35 pm
4
VP,SO
OE
$22,500
7,500
---
4/14/14
---
$3.00
41,972
21.8
D
10b
4/16/14 - 6:15:35 pm
5
CFO
OS
$1,005,615
20,000
---
4/14/14
$50.20
$50.81
131,427
-13.2
D
10b
4/16/14 - 6:13:38 pm
6
CFO
OE
$60,000
20,000
---
4/14/14
---
$3.00
151,427
15.2
D
10b
4/16/14 - 6:13:38 pm
7
DIR
AS
$1,197,992
23,350
---
4/7/14
$51.02
$52.60
691,039
-3.3
D
10b
4/9/14 - 7:02:51 pm
8
DIR
AS
$227,130
4,427
---
4/7/14
$51.02
$52.60
131,029
-3.3
I
10b
4/9/14 - 7:02:51 pm
9
PR,CEO,DIR
OS
$7,357,140
120,000
---
4/1/14
$60.29
$61.93
---
All
D
10b
4/3/14 - 2:12:01 pm
10
PR,CEO,DIR
OE
$312,000
120,000
---
4/1/14
---
$2.60
120,000
New
D
10b
4/3/14 - 2:12:01 pm
11
DIR
AS
$3,057,677
45,000
---
3/19/14
$67.51
$68.25
1,070,000
-4.0
I
10b
3/21/14 - 3:38:47 pm
12
VP
OS
$669,196
10,000
---
3/17/14
$66.88
$67.53
34,758
-22.3
D
10b
3/19/14 - 6:22:20 pm
13
VP
OE
$30,000
10,000
---
3/17/14
---
$3.00
44,758
28.8
D
10b
3/19/14 - 6:22:20 pm
14
CFO
OS
$2,715,302
40,000
---
3/13/14
$67.77
$68.70
131,427
-23.3
D
10b
3/17/14 - 7:26:53 pm
15
CFO
OE
$120,000
40,000
---
3/13/14
---
$3.00
171,427
30.4
D
10b
3/17/14 - 7:26:53 pm
16
VP,SO
OS
$2,061,331
31,000
3/11/14
3/12/14
$66.41
$66.83
34,472
-47.3
D
10b
3/13/14 - 2:43:10 pm
17
VP,SO
OE
$93,000
31,000
3/11/14
3/12/14
---
$3.00
50,472
159.2
D
10b
3/13/14 - 2:43:10 pm
18
DIR
AS
$1,585,497
23,349
---
3/6/14
$67.73
$68.39
714,389
-3.2
D
10b
3/10/14 - 5:00:27 pm
19
DIR
AS
$300,679
4,428
---
3/6/14
$67.73
$68.39
135,456
-3.2
I
10b
3/10/14 - 5:00:27 pm
20
DIR
AS
$3,539,327
51,400
3/4/14
3/6/14
$68.74
$69.60
54,200
-48.7
I
10b
3/6/14 - 8:22:08 pm
21
DIR
AS
$7,050,085
100,000
3/4/14
3/5/14
$69.29
$71.00
7,619,939
-1.3
D
10b
3/6/14 - 8:22:08 pm
22
PR,CEO,DIR
OS
$8,015,366
120,000
---
3/3/14
$66.25
$67.71
---
All
D
10b
3/5/14 - 3:49:32 pm
23
PR,CEO,DIR
OE
$312,000
120,000
---
3/3/14
---
$2.60
120,000
New
D
10b
3/5/14 - 3:49:32 pm
24
VP
OS
$839,992
12,091
---
2/28/14
---
$69.47
34,758
-25.8
D
---
3/4/14 - 6:05:54 pm
25
CFO
JS
---
20,000
---
2/26/14
---
---
131,427
-13.2
D
10b
3/17/14 - 7:26:53 pm
26
DIR
OS
$690,514
10,000
---
2/24/14
---
$69.05
---
All
D
---
2/26/14 - 7:15:30 pm
27
DIR
OE
$22,000
10,000
---
2/24/14
---
$2.20
10,000
New
D
---
2/26/14 - 7:15:30 pm
28
DIR
S
$10,091,588
150,000
2/18/14
2/19/14
$66.36
$67.21
563,255
-21.0
D
---
2/20/14 - 7:05:30 pm
29
VP,SO
OS
$2,024,487
30,000
---
2/18/14
---
$67.48
34,472
-46.5
D
10b
2/20/14 - 6:21:47 pm
30
VP,SO
OE
$90,000
30,000
---
2/18/14
---
$3.00
64,472
87.0
D
10b
2/20/14 - 6:21:47 pm
31
VP
OS
$674,881
10,000
---
2/18/14
---
$67.49
46,849
-17.6
D
10b
2/20/14 - 6:20:48 pm
32
VP
OE
$30,000
10,000
---
2/18/14
---
$3.00
56,849
21.3
D
10b
2/20/14 - 6:20:48 pm
33
VP,SO
OS
$3,326,258
50,000
2/12/14
2/13/14
$65.81
$68.26
34,472
-59.2
D
10b
2/14/14 - 3:56:14 pm
34
VP,SO
OE
$150,000
50,000
2/12/14
2/13/14
---
$3.00
59,472
527.9
D
10b
2/14/14 - 3:56:14 pm
35
CFO
OS
$2,674,209
40,000
---
2/13/14
$65.82
$68.31
151,427
-20.9
D
10b
2/14/14 - 3:42:31 pm
36
CFO
OE
$120,000
40,000
---
2/13/14
---
$3.00
191,427
26.4
D
10b
2/14/14 - 3:42:31 pm
37
DIR
AS
$3,399,881
51,400
2/10/14
2/12/14
---
$65.64
55,600
-48.0
I
10b
2/12/14 - 8:09:04 pm
38
DIR
AS
$6,578,667
100,000
2/10/14
2/11/14
$65.64
$66.22
7,719,939
-1.3
D
10b
2/12/14 - 8:09:04 pm
39
VP
OS*
$848,625
12,909
---
2/10/14
---
$65.74
46,849
-21.6
D
R
2/11/14 - 6:07:18 pm
40
VP,SO
OS
$2,762,688
42,000
---
2/7/14
$62.45
$67.36
34,472
-54.9
D
10b
2/11/14 - 6:13:43 pm
41
VP,SO
OE
$126,000
42,000
---
2/7/14
---
$3.00
76,472
121.8
D
10b
2/11/14 - 6:13:43 pm
42
DIR
OS
$650,000
10,000
---
2/7/14
---
$65.00
---
All
D
---
2/11/14 - 6:11:37 pm
43
DIR
OE
$22,000
10,000
---
2/7/14
---
$2.20
10,000
New
D
---
2/11/14 - 6:11:37 pm
44
DIR
AS
$285,848
4,428
---
2/7/14
$62.73
$65.70
139,884
-3.1
I
10b
2/11/14 - 6:07:51 pm
45
DIR
AS
$1,507,282
23,349
---
2/7/14
$62.73
$65.70
737,738
-3.1
D
10b
2/11/14 - 6:07:51 pm
46
VP
JB
---
25,000
---
2/7/14
---
---
59,758
71.9
D
R
2/11/14 - 6:07:18 pm
47
PR,CEO,DIR
OS
$5,009,750
80,000
---
2/6/14
$62.56
$63.27
---
All
D
---
2/10/14 - 6:50:06 pm
48
PR,CEO,DIR
OE
$208,000
80,000
---
2/6/14
---
$2.60
80,000
New
D
---
2/10/14 - 6:50:06 pm
49
DIR
S
$9,529,044
150,000
2/5/14
2/6/14
---
$63.28
713,255
-17.4
D
---
2/7/14 - 6:00:23 pm
50
VP,SO
OS
$1,260,526
20,000
---
2/5/14
$62.59
$64.05
34,472
-36.7
D
10b
2/7/14 - 4:35:55 pm
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