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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SERVICENOW INC: NOW
Price: 6/13/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$37.93 $43.99 $22.62 $5,094 134 1,506 0.0% 5.6% 82.66% 7.64%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Computer Integrated Systems Design
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Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
SCARPELLI MICHAEL
CFO
OS
$736,735
20,000
---
6/13/13
$36.57
$38.03
200,000
-9.1
D
10b
6/14/13 - 5:23:42 pm
2
SCARPELLI MICHAEL
CFO
OE
$60,000
20,000
---
6/13/13
---
$3.00
220,000
10.0
D
10b
6/14/13 - 5:23:42 pm
3
SLOOTMAN FRANK
PR,CEO,DIR
OS
$400,040
10,000
---
6/11/13
$40.00
$40.01
---
All
D
10b
6/13/13 - 5:24:39 pm
4
SLOOTMAN FRANK
PR,CEO,DIR
OE
$26,000
10,000
---
6/11/13
---
$2.60
10,000
New
D
10b
6/13/13 - 5:24:39 pm
5
SCHNEIDER DAVID
VP,SO
OS
$1,094,181
27,500
---
6/11/13
---
$39.79
---
All
D
10b
6/13/13 - 5:20:37 pm
6
SCHNEIDER DAVID
VP,SO
OE
$82,500
27,500
---
6/11/13
---
$3.00
27,500
New
D
10b
6/13/13 - 5:20:37 pm
7
SLOOTMAN FRANK
PR,CEO,DIR
OS
$1,085,232
30,000
---
6/3/13
---
$36.17
---
All
D
10b
6/5/13 - 4:10:53 pm
8
SLOOTMAN FRANK
PR,CEO,DIR
OE
$78,000
30,000
---
6/3/13
---
$2.60
30,000
New
D
10b
6/5/13 - 4:10:53 pm
9
JOSEFSBERG ARNE
CTO
OS
$2,167,146
60,000
---
6/3/13
---
$36.12
34,656
-63.4
D
10b
6/5/13 - 3:56:04 pm
10
JOSEFSBERG ARNE
CTO
OE
$180,000
60,000
---
6/3/13
---
$3.00
94,656
173.1
D
10b
6/5/13 - 3:56:04 pm
11
LEONE DOUGLAS M
DIR
JS
---
5,986,086
---
5/28/13
---
---
498,046
-92.3
I
---
5/30/13 - 4:55:30 pm
12
LEONE DOUGLAS M
DIR
JB
---
330,669
---
5/28/13
---
---
337,532
4,818.1
I
---
5/30/13 - 4:55:30 pm
13
SCGF GENPAR LTD
BO
JS
---
5,986,086
---
5/28/13
---
---
498,046
-92.3
I
---
5/30/13 - 4:52:15 pm
14
SLOOTMAN FRANK
PR,CEO,DIR
OS
$584,503
15,000
---
5/22/13
$38.56
$40.35
30,000
-33.3
I
---
5/24/13 - 6:42:31 pm
15
SCARPELLI MICHAEL
CFO
OS
$221,286
5,458
---
5/22/13
---
$40.54
200,000
-2.7
D
---
5/24/13 - 3:13:21 pm
16
BARBER PAUL V
DIR
JS
---
5,000
---
5/21/13
---
---
644,362
-0.8
D
---
5/23/13 - 9:30:24 pm
17
LUDDY FREDERIC B
DIR
S
$4,901,228
122,855
---
5/21/13
$39.89
$40.28
9,329,138
-1.3
D
---
5/23/13 - 4:26:05 pm
18
SCARPELLI MICHAEL
CFO
OS
$3,928,469
96,850
---
5/20/13
---
$40.56
205,458
-32.0
D
---
5/22/13 - 6:06:35 pm
19
SCARPELLI MICHAEL
CFO
OE
$75,000
25,000
---
5/20/13
---
$3.00
302,308
9.0
D
---
5/22/13 - 6:06:35 pm
20
NOELL CHARLES III
DIR
S
$5,130,538
127,627
5/16/13
5/17/13
$40.07
$40.14
774,356
-14.1
D
---
5/20/13 - 9:30:59 pm
21
NOELL CHARLES III
DIR
S
$1,709,363
42,522
5/16/13
5/17/13
$40.07
$40.14
32,174
-56.9
I
---
5/20/13 - 9:30:59 pm
22
NOELL CHARLES III
DIR
S
$1,765,884
43,848
5/14/13
5/15/13
$39.99
$40.52
74,696
-37.0
I
---
5/16/13 - 9:33:49 pm
23
NOELL CHARLES III
DIR
S
$5,295,415
131,488
5/14/13
5/15/13
$39.99
$40.52
901,983
-12.7
D
---
5/16/13 - 9:33:49 pm
24
MCGEE DANIEL
VP
OS
$1,215,726
30,000
---
5/15/13
---
$40.52
33,970
-46.9
D
10b
5/16/13 - 8:14:41 pm
25
MCGEE DANIEL
VP
OE
$90,000
30,000
---
5/15/13
---
$3.00
63,970
88.3
D
10b
5/16/13 - 8:14:41 pm
26
SCHNEIDER DAVID
VP,SO
OS
$1,312,871
32,500
5/14/13
5/15/13
$39.56
$40.65
---
All
D
10b
5/16/13 - 8:14:00 pm
27
SCHNEIDER DAVID
VP,SO
OE
$97,500
32,500
5/14/13
5/15/13
---
$3.00
25,000
---
D
10b
5/16/13 - 8:14:00 pm
28
BARBER PAUL V
DIR
S
$1,017,497
25,374
---
5/14/13
---
$40.10
649,362
-3.8
D
---
5/16/13 - 9:33:32 pm
29
BARBER PAUL V
DIR
S
$191,518
4,776
---
5/14/13
---
$40.10
122,316
-3.8
I
---
5/16/13 - 9:33:32 pm
30
SCARPELLI MICHAEL
CFO
OS
$795,534
20,000
---
5/13/13
---
$39.78
277,308
-6.7
D
10b
5/15/13 - 5:34:29 pm
31
SCARPELLI MICHAEL
CFO
OE
$60,000
20,000
---
5/13/13
---
$3.00
297,308
7.2
D
10b
5/15/13 - 5:34:29 pm
32
CODD RONALD E F
DIR
S
$800,000
20,000
---
5/13/13
---
$40.00
17,400
-53.5
D
---
5/15/13 - 5:33:22 pm
33
BARBER PAUL V
DIR
S
$858,841
21,456
5/10/13
5/13/13
---
$40.02
674,736
-3.1
D
---
5/14/13 - 9:32:15 pm
34
BARBER PAUL V
DIR
S
$161,633
4,038
5/10/13
5/13/13
---
$40.02
127,092
-3.1
I
---
5/14/13 - 9:32:15 pm
35
NOELL CHARLES III
DIR
S
$332,724
8,338
5/10/13
5/13/13
---
$39.72
118,544
-6.6
I
---
5/14/13 - 9:30:55 pm
36
NOELL CHARLES III
DIR
S
$997,969
25,009
5/10/13
5/13/13
---
$39.72
1,033,471
-2.4
D
---
5/14/13 - 9:30:55 pm
37
CODD RONALD E F
DIR
JS
---
12,600
---
5/9/13
---
---
37,400
-25.2
D
---
5/15/13 - 5:33:22 pm
38
BARBER PAUL V
DIR
S
$833,184
21,040
---
5/8/13
---
$39.60
696,192
-2.9
D
---
5/10/13 - 8:00:25 pm
39
BARBER PAUL V
DIR
S
$156,816
3,960
---
5/8/13
---
$39.60
131,130
-2.9
I
---
5/10/13 - 8:00:25 pm
40
SCHNEIDER DAVID
VP,SO
OS
$691,124
17,500
---
5/8/13
---
$39.49
---
All
D
10b
5/10/13 - 4:42:21 pm
41
SCHNEIDER DAVID
VP,SO
OE
$52,500
17,500
---
5/8/13
---
$3.00
17,500
New
D
10b
5/10/13 - 4:42:21 pm
42
LUDDY FREDERIC B
DIR
S
$5,052,590
127,145
---
5/8/13
---
$39.74
9,451,993
-1.3
D
R
5/9/13 - 7:44:20 pm
43
LUDDY FREDERIC B
DIR
JB
---
250,000
---
5/7/13
---
---
9,579,138
2.7
D
R
5/9/13 - 7:44:20 pm
44
NOELL CHARLES III
DIR
S
$213,866
5,292
5/6/13
5/7/13
---
$40.07
126,882
-4.0
I
---
5/8/13 - 9:30:49 pm
45
NOELL CHARLES III
DIR
S
$641,597
15,876
5/6/13
5/7/13
---
$40.07
1,058,480
-1.5
D
---
5/8/13 - 9:30:49 pm
46
BARBER PAUL V
DIR
S
$657,946
16,290
5/6/13
5/7/13
---
$40.08
717,232
-2.2
D
---
5/8/13 - 9:30:24 pm
47
BARBER PAUL V
DIR
S
$123,834
3,066
5/6/13
5/7/13
---
$40.08
135,090
-2.2
I
---
5/8/13 - 9:30:24 pm
48
CODD RONALD E F
DIR
JB
---
475
---
5/6/13
---
---
475
New
I
---
5/15/13 - 5:33:22 pm
49
SCHNEIDER DAVID
VP,SO
JB
---
190
---
5/6/13
---
---
190
New
I
---
5/8/13 - 8:39:55 pm
50
SLOOTMAN FRANK
PR,CEO,DIR
OS
$333,135
8,200
---
5/3/13
$40.62
$41.00
---
All
D
10b
5/7/13 - 7:07:58 pm
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