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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SERVICENOW INC: NOW

Price: 10/24/14 52-Wk
High
52-Wk
Low
Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)
Ind. Yield Short Int
% Float
Inst. Owned Insider Owned
$65.45 $71.80 $44.17 $9,536 146 1,512 0.0% 4.4% 88.70% 0.83%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Computer Integrated Systems Design
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
DIR
S
$2,567,036
40,000
---
10/27/14
---
$64.18
120,000
-25.0
I
---
10/28/14 - 6:49:41 pm
2
COO
OS
$1,950,000
30,000
---
10/23/14
---
$65.00
35,041
-46.1
D
10b
10/27/14 - 4:12:02 pm
3
COO
OE
$90,000
30,000
---
10/23/14
---
$3.00
65,041
85.6
D
10b
10/27/14 - 4:12:02 pm
4
DIR
AS
$3,048,585
51,400
10/20/14
10/22/14
$58.45
$60.13
44,400
-53.7
I
10b
10/22/14 - 6:26:46 pm
5
DIR
AS
$5,995,988
100,000
10/20/14
10/21/14
$59.41
$60.84
301,587
-24.9
D
10b
10/22/14 - 6:26:46 pm
6
CFO
OS
$600,000
10,000
---
10/17/14
---
$60.00
131,427
-7.1
D
10b
10/20/14 - 7:46:32 pm
7
CFO
OE
$30,000
10,000
---
10/17/14
---
$3.00
141,427
7.6
D
10b
10/20/14 - 7:46:32 pm
8
COO
OS
$562,611
10,000
---
10/15/14
$54.71
$57.49
35,041
-22.2
D
10b
10/17/14 - 5:59:00 pm
9
COO
OE
$30,000
10,000
---
10/15/14
---
$3.00
45,041
28.5
D
10b
10/17/14 - 5:59:00 pm
10
O
OS
$888,760
16,000
---
10/14/14
$54.81
$56.44
32,700
-32.9
D
10b
10/15/14 - 7:39:14 pm
11
O
OE
$48,000
16,000
---
10/14/14
---
$3.00
48,700
48.9
D
10b
10/15/14 - 7:39:14 pm
12
CFO
OS
$1,666,440
30,000
---
10/13/14
$55.01
$57.43
131,427
-18.6
D
10b
10/15/14 - 1:42:50 pm
13
CFO
OE
$90,000
30,000
---
10/13/14
---
$3.00
161,427
22.8
D
10b
10/15/14 - 1:42:50 pm
14
O
OS
$895,972
15,000
---
10/3/14
$59.02
$59.80
32,700
-31.4
D
10b
10/7/14 - 3:59:03 pm
15
O
OE
$45,000
15,000
---
10/3/14
---
$3.00
47,700
45.9
D
10b
10/7/14 - 3:59:03 pm
16
PR,CEO,DIR
OS
$6,902,550
120,000
---
10/1/14
$57.32
$57.99
38,460
-75.7
D
10b
10/3/14 - 1:11:10 pm
17
PR,CEO,DIR
OE
$312,000
120,000
---
10/1/14
---
$2.60
158,460
312.0
D
10b
10/3/14 - 1:11:10 pm
18
CFO
OS
$2,367,236
40,000
9/15/14
9/16/14
$58.58
$60.00
131,427
-23.3
D
10b
9/17/14 - 5:17:46 pm
19
CFO
OE
$120,000
40,000
9/15/14
9/16/14
---
$3.00
165,427
31.9
D
10b
9/17/14 - 5:17:46 pm
20
COO
OS
$591,382
10,000
---
9/15/14
$58.74
$61.97
35,041
-22.2
D
10b
9/17/14 - 5:16:21 pm
21
COO
OE
$30,000
10,000
---
9/15/14
---
$3.00
45,041
28.5
D
10b
9/17/14 - 5:16:21 pm
22
O
OS
$999,178
16,000
---
9/12/14
---
$62.45
32,700
-32.9
D
10b
9/15/14 - 6:38:43 pm
23
O
OE
$48,000
16,000
---
9/12/14
---
$3.00
48,700
48.9
D
10b
9/15/14 - 6:38:43 pm
24
DIR
AS
$3,217,804
51,400
9/9/14
9/11/14
$62.29
$62.97
45,800
-52.9
I
10b
9/11/14 - 6:36:59 pm
25
O
OS
$994,468
16,000
---
9/10/14
$62.10
$62.55
33,876
-32.1
D
10b
9/12/14 - 3:59:27 pm
26
O
OE
$48,000
16,000
---
9/10/14
---
$3.00
49,876
47.2
D
10b
9/12/14 - 3:59:27 pm
27
DIR
AS
$6,251,126
100,000
9/9/14
9/10/14
$62.06
$62.57
401,587
-19.9
D
10b
9/11/14 - 6:36:59 pm
28
DIR
AS
$2,774,763
45,000
---
9/2/14
$61.21
$62.69
980,000
-4.4
I
10b
9/4/14 - 5:36:54 pm
29
PR,CEO,DIR
OS
$7,363,753
120,000
---
9/2/14
$61.23
$61.93
38,460
-75.7
D
10b
9/4/14 - 5:29:50 pm
30
PR,CEO,DIR
OE
$312,000
120,000
---
9/2/14
---
$2.60
158,460
312.0
D
10b
9/4/14 - 5:29:50 pm
31
O
OS
---
1,176
---
8/29/14
---
---
32,700
-3.5
D
10b
9/15/14 - 6:38:43 pm
32
PR,CEO,DIR
OS
---
100,000
---
8/27/14
---
---
---
All
I
10b
9/4/14 - 5:29:50 pm
33
COO
OS
$2,938,465
50,000
---
8/25/14
---
$58.77
35,041
-58.8
D
R
8/27/14 - 5:31:03 pm
34
COO
OE
$150,000
50,000
---
8/25/14
---
$3.00
85,041
142.7
D
R
8/27/14 - 5:31:03 pm
35
CFO
OS
$600,000
10,000
---
8/22/14
---
$60.00
131,427
-7.1
D
10b
8/26/14 - 4:16:36 pm
36
CFO
OE
$30,000
10,000
---
8/22/14
---
$3.00
141,427
7.6
D
10b
8/26/14 - 4:16:36 pm
37
COO
OS
$547,666
10,000
---
8/15/14
$54.73
$55.27
35,041
-22.2
D
10b
8/19/14 - 2:11:34 pm
38
COO
OE
$30,000
10,000
---
8/15/14
---
$3.00
45,041
28.5
D
10b
8/19/14 - 2:11:34 pm
39
O
OS
$1,701,308
31,000
8/13/14
8/14/14
$54.77
$54.98
33,876
-47.8
D
10b
8/15/14 - 3:44:47 pm
40
O
OE
$93,000
31,000
8/13/14
8/14/14
---
$3.00
49,876
164.2
D
10b
8/15/14 - 3:44:47 pm
41
CFO
OS
$1,643,091
30,000
---
8/13/14
---
$54.77
131,427
-18.6
D
10b
8/15/14 - 1:28:16 pm
42
CFO
OE
$90,000
30,000
---
8/13/14
---
$3.00
161,427
22.8
D
10b
8/15/14 - 1:28:16 pm
43
DIR
AS
$2,854,364
51,400
8/5/14
8/7/14
$55.46
$56.00
47,200
-52.1
I
10b
8/7/14 - 6:48:59 pm
44
DIR
AS
$5,640,821
100,000
8/5/14
8/6/14
$55.66
$56.34
501,587
-16.6
D
10b
8/7/14 - 6:48:59 pm
45
PR,CEO,DIR
OS
$6,815,008
120,000
---
8/1/14
$56.41
$58.53
38,460
-75.7
D
10b
8/5/14 - 2:03:19 pm
46
PR,CEO,DIR
OE
$312,000
120,000
---
8/1/14
---
$2.60
158,460
312.0
D
10b
8/5/14 - 2:03:19 pm
47
DIR
AS
$2,997,114
51,400
7/21/14
7/23/14
$57.20
$59.01
48,600
-51.4
I
10b
7/23/14 - 9:14:23 pm
48
CFO
OS
$600,400
10,000
---
7/22/14
---
$60.04
131,427
-7.1
D
10b
7/24/14 - 4:58:56 pm
49
CFO
OE
$30,000
10,000
---
7/22/14
---
$3.00
141,427
7.6
D
10b
7/24/14 - 4:58:56 pm
50
DIR
AS
$5,872,805
100,000
7/21/14
7/22/14
$57.28
$59.82
601,587
-14.3
D
10b
7/23/14 - 9:14:23 pm
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