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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
HERSHEY CO: HSY
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$90.10 $91.99 $65.43 $19,304 224 1,138 1.9% 2.3% 0.00% 8.19%
Exch Sector Industry Sub-Industry
NYSE Manufacturing Food And Kindred Products Sugar & Confectionery Products
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
BUCK MICHELE
PR
OS
$1,366,560
15,184
---
5/15/13
---
$90.00
77,437
-16.4
D
10b
5/17/13 - 10:30:37 am
2
BUCK MICHELE
PR
OE
$529,770
15,184
---
5/15/13
---
$34.89
92,621
19.6
D
10b
5/17/13 - 10:30:37 am
3
VUCOVICH E DANIEL JR
VP
3
---
---
---
5/13/13
---
---
22,019
---
D
---
5/16/13 - 2:08:30 pm
4
VUCOVICH E DANIEL JR
VP
3
---
---
---
5/13/13
---
---
160
---
I
---
5/16/13 - 2:08:30 pm
5
TACKA DAVID W
VP,CFO
3
---
---
---
5/13/13
---
---
6,027
---
I
---
5/16/13 - 2:05:12 pm
6
TACKA DAVID W
VP,CFO
3
---
---
---
5/13/13
---
---
24,173
---
D
---
5/16/13 - 2:05:12 pm
7
WEGE D MICHAEL
VP
JS
---
500
---
5/1/13
---
---
34,059
-1.4
D
10b
5/3/13 - 2:12:25 pm
8
WEGE D MICHAEL
VP
AS
$80,028
900
---
5/1/13
---
$88.92
34,559
-2.5
D
10b
5/3/13 - 2:12:25 pm
9
O DAY TERENCE L
VP,OO
OS
$2,002,230
22,247
---
4/19/13
---
$90.00
39,070
-36.3
D
10b
4/23/13 - 2:28:48 pm
10
O DAY TERENCE L
VP,OO
OE
$873,417
22,247
---
4/19/13
---
$39.26
52,902
72.6
D
10b
4/23/13 - 2:28:48 pm
11
ALFONSO HUMBERTO P
VP,CFO
OS
$1,381,757
15,700
---
4/16/13
---
$88.01
46,904
-25.1
D
10b
4/18/13 - 11:06:54 am
12
ALFONSO HUMBERTO P
VP,CFO
OE
$732,248
15,700
---
4/16/13
---
$46.64
62,604
33.5
D
10b
4/18/13 - 11:06:54 am
13
SHEDLARZ DAVID L
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
12,809
2.8
D
---
4/2/13 - 1:38:38 pm
14
RIDGE THOMAS J
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
25,505
1.4
D
---
4/2/13 - 1:36:38 pm
15
PALMER ANTHONY J
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
7,301
4.9
D
---
4/2/13 - 1:34:58 pm
16
NEVELS JAMES E
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
21,791
1.6
D
---
4/2/13 - 1:32:58 pm
17
MEAD JAMES M
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
4,803
7.7
D
---
4/2/13 - 1:30:57 pm
18
MALCOLM ROBERT
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
2,769
14.2
D
---
4/2/13 - 1:28:54 pm
19
DAVIS CHARLES A
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
14,811
2.4
D
---
4/2/13 - 1:27:01 pm
20
CAVANAUGH ROBERT F
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
35,826
1.0
D
---
4/2/13 - 1:25:16 pm
21
ARWAY PAMELA M
DIR
JB
$30,000
344
---
4/1/13
---
$87.12
6,833
5.3
D
---
4/2/13 - 1:23:15 pm
22
MCCONVILLE RICHARD M
VP,CAO
JS
$2,813
33
---
3/21/13
---
$85.23
4,219
-0.8
D
---
3/25/13 - 10:48:56 am
23
PALMER ANTHONY J
DIR
JB
$22,491
293
---
3/15/13
---
$76.76
6,948
4.4
D
---
3/15/13 - 10:36:08 am
24
NEVELS JAMES E
DIR
JB
$16,120
210
---
3/15/13
---
$76.76
21,341
1.0
D
---
3/15/13 - 10:33:28 am
25
CAVANAUGH ROBERT F
DIR
JB
$26,250
342
---
3/15/13
---
$76.76
35,312
1.0
D
---
3/15/13 - 10:31:20 am
26
WEGE D MICHAEL
VP
JS
$18,023
214
---
3/11/13
---
$84.22
35,459
-0.6
D
---
3/13/13 - 2:56:48 pm
27
BILBREY JOHN P
PR,CEO,DIR
OS
$1,291,500
15,750
---
2/27/13
---
$82.00
126,376
-11.1
D
10b
2/28/13 - 3:23:46 pm
28
BILBREY JOHN P
PR,CEO,DIR
OE
$971,775
15,750
---
2/27/13
---
$61.70
142,126
12.5
D
10b
2/28/13 - 3:23:46 pm
29
BILBREY JOHN P
PR,CEO,DIR
OS
$2,120,040
26,000
---
2/25/13
---
$81.54
126,376
-17.1
D
10b
2/27/13 - 8:23:50 am
30
BILBREY JOHN P
PR,CEO,DIR
OE
$1,020,760
26,000
---
2/25/13
---
$39.26
152,376
20.6
D
10b
2/27/13 - 8:23:50 am
31
MCCONVILLE RICHARD M
VP,CAO
JS
$6,552
81
2/22/13
2/25/13
---
$80.61
4,252
-1.9
D
---
2/26/13 - 1:52:16 pm
32
O DAY TERENCE L
VP,OO
OS
$2,356,978
29,074
2/19/13
2/20/13
$80.71
$81.50
39,070
-42.7
D
10b
2/21/13 - 4:07:48 pm
33
O DAY TERENCE L
VP,OO
OS
$921,669
11,277
---
2/19/13
---
$81.73
52,254
-17.8
D
10b
2/21/13 - 4:07:48 pm
34
O DAY TERENCE L
VP,OO
JB
---
24,461
---
2/19/13
---
---
63,531
62.6
D
10b
2/21/13 - 4:07:48 pm
35
O DAY TERENCE L
VP,OO
OE
$554,402
15,890
---
2/19/13
---
$34.89
54,960
40.7
D
10b
2/21/13 - 4:07:48 pm
36
BILBREY JOHN P
PR,CEO,DIR
OS
$3,239,369
39,635
---
2/19/13
---
$81.73
126,376
-23.9
D
10b
2/21/13 - 4:05:17 pm
37
BILBREY JOHN P
PR,CEO,DIR
OS
$1,953,263
24,213
---
2/19/13
---
$80.67
81,134
-23.0
D
10b
2/21/13 - 4:05:17 pm
38
BILBREY JOHN P
PR,CEO,DIR
JB
---
84,877
---
2/19/13
---
---
166,011
104.6
D
10b
2/21/13 - 4:05:17 pm
39
BILBREY JOHN P
PR,CEO,DIR
OE
$844,792
24,213
---
2/19/13
---
$34.89
105,347
29.8
D
10b
2/21/13 - 4:05:17 pm
40
MCCONVILLE RICHARD M
VP,CAO
JS
$3,678
45
---
2/19/13
---
$81.73
4,333
-1.0
D
---
2/21/13 - 3:59:17 pm
41
ALFONSO HUMBERTO P
VP,CFO
JS
$1,101,067
13,472
---
2/19/13
---
$81.73
46,904
-22.3
D
---
2/21/13 - 3:54:46 pm
42
ALFONSO HUMBERTO P
VP,CFO
JB
---
30,916
---
2/19/13
---
---
60,376
104.9
D
---
2/21/13 - 3:54:46 pm
43
WEGE D MICHAEL
VP
JS
$195,090
2,387
---
2/19/13
---
$81.73
35,673
-6.3
D
---
2/21/13 - 3:53:07 pm
44
WEGE D MICHAEL
VP
JB
---
7,588
---
2/19/13
---
---
38,060
24.9
D
---
2/21/13 - 3:53:07 pm
45
BUCK MICHELE
VP
JS
$58,437
715
---
2/19/13
---
$81.73
77,437
-0.9
D
---
2/21/13 - 3:51:17 pm
46
BUCK MICHELE
VP
JB
---
20,951
---
2/19/13
---
---
78,152
36.6
D
---
2/21/13 - 3:51:17 pm
47
O DAY TERENCE L
VP,OO
OS
$2,391,637
29,665
---
2/12/13
---
$80.62
39,070
-43.2
D
---
2/14/13 - 2:10:12 pm
48
O DAY TERENCE L
VP,OO
OE
$1,146,353
29,665
---
2/12/13
$34.89
$39.26
64,320
85.6
D
---
2/14/13 - 2:10:12 pm
49
WEGE D MICHAEL
VP
JS
$12,700
158
---
2/11/13
---
$80.38
30,472
-0.5
D
---
2/13/13 - 11:47:57 am
50
BILBREY JOHN P
PR,CEO,DIR
OS
$3,562,819
44,450
---
2/8/13
$80.12
$80.18
81,134
-35.4
D
10b
2/11/13 - 2:29:33 pm
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