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 S  AS  JS*  OS  OS*  3
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Detailed Insider History For:
'BLEND L MICHAEL'
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#:
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Insider Title
Company Name
Ticker
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
SIC Code
SIC Sector
SIC Industry
SIC Sub-Industry
Input Date
1
PR,COO
DEMAND MEDIA INC
DMD
OS
$867,314
93,360
---
12/31/12
---
$9.29
184,114
-33.6
D
R
7374
Services
Business Services
Services- Computer Processing & Data Preparation
12/31/12 - 6:46:53 pm
2
PR,COO
DEMAND MEDIA INC
DMD
OS
$1,654,524
172,526
---
12/21/12
---
$9.59
277,474
-38.3
D
R
7374
Services
Business Services
Services- Computer Processing & Data Preparation
12/26/12 - 8:23:42 pm
3
PR,COO
DEMAND MEDIA INC
DMD
OE
$1,175,000
250,000
---
12/21/12
---
$4.70
450,000
125.0
D
R
7374
Services
Business Services
Services- Computer Processing & Data Preparation
12/26/12 - 8:23:42 pm
4
VP
DEMAND MEDIA INC
DMD
JB
---
200,000
---
4/19/12
---
---
200,000
New
D
R
7374
Services
Business Services
Services- Computer Processing & Data Preparation
4/20/12 - 6:35:41 pm
5
VP
DEMAND MEDIA INC
DMD
3
---
---
---
12/28/11
---
---
50,000
---
I
---
7374
Services
Business Services
Services- Computer Processing & Data Preparation
1/6/12 - 8:47:19 pm
6
VP
DEMAND MEDIA INC
DMD
3
---
---
---
12/28/11
---
---
133,333
---
I
---
7374
Services
Business Services
Services- Computer Processing & Data Preparation
1/6/12 - 8:47:19 pm
7
VP
DEMAND MEDIA INC
DMD
3
---
---
---
12/28/11
---
---
402,526
---
I
---
7374
Services
Business Services
Services- Computer Processing & Data Preparation
1/6/12 - 8:47:19 pm
8
VP
DEMAND MEDIA INC
DMD
3
---
---
---
12/28/11
---
---
383,651
---
I
---
7374
Services
Business Services
Services- Computer Processing & Data Preparation
1/6/12 - 8:47:19 pm
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