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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
PURPLE INNOVATION INC: PRPL
Price: 4/10/24 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$1.80 $3.78 $0.55 $193 107 915 0.0% 13.9% 77.09% 3.98%
Exch Sector Industry Sub-Industry
NasdaqGS Services Business Services Services- Business Services, N E C
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#
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Insider Statistics
T N H M S
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
    
 
DEMARTINI ROBERT
CEO,DIR
JB
---
166,666
---
3/25/23
---
---
190,474
700.0
D
R
3/27/23 - 4:02:49 pm
2
    
 
HAYNOR ERIC SCOTT
COO
B
$381,129
138,598
---
3/23/23
---
$2.75
138,598
New
D
---
3/27/23 - 4:01:44 pm
3
    
 
KERBY JEFFERY SCOTT
O
B
$63,919
23,077
---
3/23/23
---
$2.77
23,077
New
D
---
3/27/23 - 4:00:23 pm
4
    
 
MCGARVEY CASEY KALE
LO
JB
---
7,418
---
3/15/23
---
---
86,136
9.4
D
R
3/16/23 - 7:54:22 pm
5
    
 
ULRICH GEORGE TURNER
AO
JB
---
4,884
---
3/15/23
---
---
5,515
774.0
D
R
3/16/23 - 5:48:18 pm
6
    
 
RODDY JACK
HR
JB
---
10,665
---
3/15/23
---
---
26,842
65.9
D
R
3/16/23 - 5:47:12 pm
7
1y
18
17%
-13%
17
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
JB*
$26,821,440
5,960,320
---
2/13/23
---
$4.50
46,814,448
14.6
I
---
2/14/23 - 8:31:30 am
8
    
 
KERBY JEFFERY SCOTT
O
3
---
---
---
1/16/23
---
---
---
---
---
---
1/19/23 - 2:50:04 pm
9
    
 
KRAUSZ KEIRA
SO
3
---
---
---
11/1/22
---
---
---
---
---
---
11/7/22 - 5:07:50 pm
10
    
 
RODDY JACK
HR
JB
---
2,177
---
10/25/22
---
---
16,177
15.6
D
R
10/27/22 - 7:00:37 pm
11
    
 
VARNI PATRICE ANN
SO
JS
$316
78
---
10/1/22
---
$4.05
3,123
-2.4
D
R
10/3/22 - 5:29:16 pm
12
    
 
VARNI PATRICE ANN
SO
JB
---
268
---
10/1/22
---
---
3,201
9.1
D
R
10/3/22 - 5:29:16 pm
13
    
 
MCGARVEY CASEY KALE
LO
B
$85,500
30,000
---
9/16/22
---
$2.85
78,718
61.6
D
---
9/20/22 - 4:19:35 pm
14
9m
1
0%
-3%
3
DICAMILLO GARY T
DIR
B
$26,600
10,000
---
9/7/22
---
$2.66
113,083
9.7
D
---
9/9/22 - 4:01:27 pm
15
1y
3
0%
-36%
2
RODDY JACK
HR
B
$5,480
2,000
---
9/6/22
---
$2.74
14,000
16.7
D
---
9/9/22 - 4:00:48 pm
16
    
 
VARNI PATRICE ANN
SO
JS
$265
77
---
9/1/22
---
$3.44
2,933
-2.6
D
R
9/2/22 - 4:01:10 pm
17
    
 
VARNI PATRICE ANN
SO
JB
---
268
---
9/1/22
---
---
3,010
9.8
D
R
9/2/22 - 4:01:10 pm
18
    
 
VARNI PATRICE ANN
SO
JS
$271
77
---
8/1/22
---
$3.52
2,742
-2.7
D
R
8/2/22 - 1:00:54 pm
19
    
 
VARNI PATRICE ANN
SO
JB
---
268
---
8/1/22
---
---
2,819
10.5
D
R
8/2/22 - 1:00:54 pm
20
    
 
VARNI PATRICE ANN
SO
JS
$233
76
---
7/1/22
---
$3.07
2,551
-2.9
D
R
7/5/22 - 6:26:57 am
21
    
 
VARNI PATRICE ANN
SO
JB
---
268
---
7/1/22
---
---
2,627
11.4
D
R
7/5/22 - 6:26:57 am
22
    
 
HAYNOR ERIC SCOTT
COO
3
---
---
---
6/6/22
---
---
---
---
---
---
6/8/22 - 1:20:54 pm
23
    
 
VARNI PATRICE ANN
SO
JS
$6,678
1,125
5/28/22
6/1/22
---
$4.78
2,167
-34.2
D
R
6/1/22 - 9:30:27 pm
24
    
 
VARNI PATRICE ANN
SO
JB
---
3,484
5/28/22
6/1/22
---
---
3,216
---
D
R
6/1/22 - 9:30:27 pm
25
1y
18
17%
-13%
17
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
B
$7,812,819
1,676,674
5/24/22
5/25/22
$4.57
$4.78
40,854,128
4.3
I
---
5/26/22 - 4:47:09 pm
26
1y
3
0%
-36%
2
RODDY JACK
HR
B
$13,350
3,000
---
5/24/22
---
$4.45
12,000
33.3
D
---
5/26/22 - 4:55:21 pm
27
1y
18
17%
-13%
17
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
B
$3,775,360
778,000
5/19/22
5/20/22
---
$4.84
39,177,456
2.0
I
---
5/20/22 - 8:23:02 pm
28
1y
18
17%
-13%
17
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
B
$15,632,797
3,354,784
5/16/22
5/18/22
---
$4.58
38,399,456
9.6
I
---
5/18/22 - 8:01:10 pm
29
    
 
ANTHOS PANO
DIR
JB
---
17,947
---
5/17/22
---
---
29,920
149.9
D
---
5/19/22 - 7:34:13 pm
30
    
 
HOLLINGSWORTH CLAUDIA
DIR
JB
---
17,947
---
5/17/22
---
---
41,833
75.1
I
---
5/19/22 - 7:33:11 pm
31
    
 
ZEPF PAUL J
DIR
JB
---
23,075
---
5/17/22
---
---
95,906
31.7
D
---
5/19/22 - 7:32:20 pm
32
    
 
DICAMILLO GARY T
DIR
JB
---
19,998
---
5/17/22
---
---
103,083
24.1
D
---
5/19/22 - 7:31:34 pm
33
    
 
ZIER DAWN M
DIR
JB
---
17,947
---
5/17/22
---
---
42,389
73.4
D
---
5/19/22 - 7:30:45 pm
34
1y
3
0%
-36%
2
RODDY JACK
HR
B
$29,100
6,000
---
5/17/22
---
$4.85
9,000
200.0
D
---
5/19/22 - 4:50:50 pm
35
    
 
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
JB
---
17,947
---
5/17/22
---
---
37,411,596
0.0
I
---
5/18/22 - 8:01:10 pm
36
1y
3
0%
-36%
2
RODDY JACK
HR
B
$13,200
3,000
---
5/13/22
---
$4.40
3,000
New
D
---
5/16/22 - 7:05:21 pm
37
1y
18
17%
-13%
17
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
B
$16,000,280
4,098,927
5/12/22
5/13/22
$3.84
$4.46
35,026,724
13.3
I
---
5/16/22 - 4:22:15 pm
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