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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
VITACOST COM INC: VITC
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$7.94 $8.30 $4.97 $267 34 84 0.0% 9.2% 62.48% 0.00%
Exch Sector Industry Sub-Industry
NASD Retail Trade Food Stores Retail- Food Stores
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View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
TOPPER JOSEPH R JR
CIO,CTO
3
---
---
---
8/9/12
---
---
---
---
---
---
8/13/12 - 11:10:11 am
2
HELMAN BRIAN D
CFO
3
---
---
---
2/29/12
---
---
---
---
---
---
3/2/12 - 10:03:58 am
3
HOROWITZ JEFFREY
CEO,DIR
JB
$15,999,998
2,272,727
---
2/16/12
---
$7.04
2,272,727
New
I
---
2/21/12 - 10:46:10 am
4
DESAI NACHIKET V
IO
3
---
---
---
12/9/11
---
---
---
---
---
---
12/13/11 - 11:28:37 am
5
HOROWITZ JEFFREY
CEO,DIR
AB
$71,772
11,383
11/14/11
11/15/11
$6.30
$6.31
804,168
1.4
D
10b
11/16/11 - 10:32:27 am
6
HOROWITZ JEFFREY
CEO,DIR
AB
$324,401
53,180
11/9/11
11/11/11
$6.02
$6.16
792,785
7.2
D
10b
11/14/11 - 11:33:19 am
7
HOROWITZ JEFFREY
CEO,DIR
AB
$216,196
35,437
11/7/11
11/8/11
---
$6.10
739,605
5.0
D
10b
11/9/11 - 11:16:37 am
8
HOROWITZ JEFFREY
CEO,DIR
AB
$22,605
4,093
---
10/14/11
---
$5.52
704,168
0.6
D
10b
10/18/11 - 10:32:55 am
9
HOROWITZ JEFFREY
CEO,DIR
AB
$213,393
39,754
10/12/11
10/13/11
$5.35
$5.38
679,241
6.2
D
10b
11/1/11 - 2:41:31 pm
10
HOROWITZ JEFFREY
CEO,DIR
AB
$107,520
20,000
---
10/11/11
---
$5.38
639,487
3.2
D
10b
10/12/11 - 4:07:25 pm
11
HOROWITZ JEFFREY
CEO,DIR
AB
$104,602
20,000
---
10/10/11
---
$5.23
639,487
3.2
D
10b
10/12/11 - 4:07:25 pm
12
HOROWITZ JEFFREY
DIR,BO
AB
$83,426
16,969
9/21/11
9/22/11
---
$4.89
583,334
3.0
D
10b
9/23/11 - 2:18:13 pm
13
HOROWITZ JEFFREY
CEO,DIR
AB
$134,119
28,001
9/19/11
9/20/11
$4.75
$4.83
566,363
5.2
D
10b
9/21/11 - 12:27:37 pm
14
HOROWITZ JEFFREY
CEO,DIR
AB
$136,128
30,000
9/15/11
9/16/11
---
$4.49
517,529
6.2
D
10b
9/19/11 - 9:57:53 am
15
HOROWITZ JEFFREY
CEO,DIR
AB
$59,330
13,500
---
9/14/11
---
$4.39
487,529
2.8
D
10b
9/15/11 - 4:05:37 pm
16
HOROWITZ JEFFREY
CEO,DIR
AB
$49,850
11,530
9/12/11
9/13/11
$4.31
$4.35
474,029
2.5
D
10b
9/15/11 - 6:56:58 am
17
WEGNER ROBERT C
COO
3
---
---
---
9/9/11
---
---
3,000
---
D
---
9/9/11 - 11:37:48 am
18
ZUCKER DAVID A
SO
3
---
---
---
9/6/11
---
---
---
---
---
---
9/9/11 - 11:37:21 am
19
FRESHFORD CAPITAL MANAGEMENT LLC
BO
B
$614,580
132,874
6/24/11
6/28/11
$4.58
$4.60
3,182,196
4.4
I
---
6/28/11 - 5:50:52 pm
20
FRESHFORD CAPITAL MANAGEMENT LLC
BO
3
---
---
---
6/20/11
---
---
3,049,322
---
I
---
6/28/11 - 5:41:05 pm
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