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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
REACHLOCAL INC: RLOC

Price: 5/17/13 52-Wk
High
52-Wk
Low
Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)
Ind. Yield Short Int
% Float
Inst. Owned Insider Owned
$13.49 $17.39 $8.59 $383 28 130 0.0% 4.4% 81.15% 6.32%
Exch Sector Industry Sub-Industry
NASD Services Business Services Services- Advertising Agencies
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
PR
AS
$6,873
500
---
5/20/13
---
$13.74
217,815
-0.2
D
10b
5/21/13 - 4:49:42 pm
2
LO,SEC
OS
$1,992
145
---
5/20/13
---
$13.74
22,643
-0.6
D
10b
5/21/13 - 4:49:39 pm
3
PR,DIR
AS
$1,910
139
---
5/20/13
---
$13.74
107,299
-0.1
D
10b
5/21/13 - 4:47:55 pm
4
CFO
AS
$2,185
159
---
5/20/13
---
$13.74
29,755
-0.5
D
10b
5/21/13 - 4:47:53 pm
5
CEO,DIR
JS
$4,128
306
---
5/17/13
---
$13.49
66,037
-0.5
D
---
5/21/13 - 4:46:21 pm
6
O
AS
$3,190
231
---
5/16/13
---
$13.81
26,187
-0.9
D
10b
5/17/13 - 1:06:34 pm
7
LO,SEC
OS
$477,646
33,999
---
5/10/13
$14.00
$14.12
22,788
-59.9
D
10b
5/14/13 - 4:57:25 pm
8
LO,SEC
OE
$294,552
33,999
---
5/10/13
---
$7.86
42,788
386.8
D
10b
5/14/13 - 4:57:25 pm
9
O
AS
$13,032
945
---
5/10/13
---
$13.79
26,418
-3.5
D
10b
5/14/13 - 4:53:35 pm
10
LO,SEC
OS
$160,835
10,000
---
5/1/13
---
$16.08
22,788
-30.5
D
10b
5/2/13 - 4:49:37 pm
11
LO,SEC
OE
$92,260
10,000
---
5/1/13
---
$9.23
32,788
43.9
D
10b
5/2/13 - 4:49:37 pm
12
PR
OS
$1,695,106
107,572
---
4/11/13
$15.58
$15.91
218,315
-33.0
D
10b
4/15/13 - 5:39:36 pm
13
PR
OE
$628,111
57,572
---
4/11/13
---
$10.91
275,887
26.4
D
10b
4/15/13 - 5:39:36 pm
14
CEO,DIR
OS
$1,520,791
99,365
4/9/13
4/11/13
$15.00
$15.59
1,480,020
-6.3
I
10b
4/11/13 - 5:35:53 pm
15
CEO,DIR
OS
$480,000
30,000
---
4/11/13
---
$16.00
66,343
-31.1
D
10b
4/11/13 - 5:35:53 pm
16
CEO,DIR
OE
$327,300
30,000
---
4/11/13
---
$10.91
96,343
45.2
D
10b
4/11/13 - 5:35:53 pm
17
CEO,DIR
AS
$335,325
22,355
---
4/2/13
---
$15.00
1,579,385
-1.4
I
10b
4/4/13 - 5:37:06 pm
18
DIR
JB
---
1,044
---
3/29/13
---
---
92,322
1.1
D
---
4/2/13 - 4:16:01 pm
19
DIR,BO
JB
---
626
---
3/29/13
---
---
9,166
7.3
D
---
4/2/13 - 4:14:01 pm
20
DIR,BO
JB
---
124
---
3/29/13
---
---
1,888
7.0
D
---
4/2/13 - 4:13:01 pm
21
DIR,BO
JB
---
711
---
3/29/13
---
---
12,551,337
0.0
I
---
4/2/13 - 4:13:01 pm
22
CEO,DIR
AS
$574,254
38,280
3/26/13
3/28/13
---
$15.00
1,601,740
-2.3
I
10b
3/28/13 - 6:19:12 pm
23
CFO
OS
$375,032
25,000
3/26/13
3/28/13
---
$15.00
29,914
-45.5
D
10b
3/28/13 - 6:18:13 pm
24
CFO
OE
$272,750
25,000
3/26/13
3/28/13
---
$10.91
41,436
152.1
D
10b
3/28/13 - 6:18:13 pm
25
PR
OS
$725,480
50,000
---
3/15/13
---
$14.51
268,315
-15.7
D
10b
3/18/13 - 9:26:30 pm
26
GC,SEC
OS
$70,000
5,000
---
3/12/13
---
$14.00
22,788
-18.0
D
10b
3/12/13 - 6:22:47 pm
27
GC,SEC
OE
$46,130
5,000
---
3/12/13
---
$9.23
27,788
21.9
D
10b
3/12/13 - 6:22:47 pm
28
PR
OS
$266,487
20,510
---
2/20/13
$12.87
$13.00
318,315
-6.1
D
10b
2/22/13 - 5:02:26 pm
29
PR
OE
$8,646
1,100
---
2/20/13
---
$7.86
338,825
0.3
D
10b
2/22/13 - 5:02:26 pm
30
CFO
AS
$7,950
624
---
2/19/13
---
$12.74
29,914
-2.0
D
R,10b
2/20/13 - 6:43:39 am
31
PR
OS
$1,152,134
89,490
2/15/13
2/19/13
$12.74
$12.86
337,725
-20.9
D
10b
2/20/13 - 6:41:44 am
32
PR
OE
$54,234
6,900
---
2/19/13
---
$7.86
344,625
2.0
D
10b
2/20/13 - 6:41:44 am
33
GC,SEC
AS
$7,326
575
---
2/19/13
---
$12.74
22,788
-2.5
D
R,10b
2/20/13 - 6:23:25 am
34
VP,CT,CAO
AS
$2,918
229
---
2/19/13
---
$12.74
16,421
-1.4
D
R,10b
2/20/13 - 6:01:56 am
35
PR,DIR
AS
$6,842
537
---
2/19/13
---
$12.74
107,438
-0.5
D
R,10b
2/19/13 - 9:08:42 pm
36
CFO
JB
---
24,038
---
2/14/13
---
---
30,538
369.8
D
R,10b
2/20/13 - 6:43:39 am
37
GC,SEC
JB
---
17,363
---
2/14/13
---
---
23,363
289.4
D
R,10b
2/20/13 - 6:23:25 am
38
O
JB
---
17,363
---
2/14/13
---
---
27,363
173.6
D
R
2/20/13 - 6:20:25 am
39
O
JB
---
24,038
---
2/14/13
---
---
44,038
120.2
D
R
2/20/13 - 6:18:25 am
40
VP,CT,CAO
JB
---
14,650
---
2/14/13
---
---
16,650
732.5
D
R,10b
2/20/13 - 6:01:56 am
41
PR,DIR
JB
---
54,475
---
2/14/13
---
---
107,975
101.8
D
R,10b
2/19/13 - 9:08:42 pm
42
GC,SEC
OS
$65,400
5,000
---
2/1/13
---
$13.08
6,000
-45.5
D
10b
2/4/13 - 7:01:38 pm
43
GC,SEC
OE
$46,130
5,000
---
2/1/13
---
$9.23
11,000
83.3
D
10b
2/4/13 - 7:01:38 pm
44
GC,SEC
OS
$140,057
10,000
---
1/9/13
---
$14.01
6,000
-62.5
D
10b
1/10/13 - 1:04:22 pm
45
GC,SEC
OE
$92,260
10,000
---
1/9/13
---
$9.23
16,000
166.7
D
10b
1/10/13 - 1:04:22 pm
46
DIR
JB
---
1,210
---
12/31/12
---
---
91,278
1.3
D
---
1/3/13 - 1:45:22 pm
47
DIR,BO
JB
---
726
---
12/31/12
---
---
8,540
9.3
D
---
1/3/13 - 1:44:22 pm
48
DIR,BO
JB
---
144
---
12/31/12
---
---
1,764
8.9
D
---
1/3/13 - 1:43:23 pm
49
DIR,BO
JB
---
824
---
12/31/12
---
---
12,550,626
0.0
I
---
1/3/13 - 1:43:23 pm
50
PR,DIR
OB
$8,240
8,000
---
12/28/12
---
$1.03
53,500
17.6
D
---
12/31/12 - 5:34:30 pm
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