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 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History For:
'HOROWITZ JEFFREY'
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Insider Title
Company Name
Ticker
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
SIC Code
SIC Sector
SIC Industry
SIC Sub-Industry
Input Date
1
CEO,DIR
VITACOST COM INC
VITC
JB
$15,999,998
2,272,727
---
2/16/12
---
$7.04
2,272,727
New
I
---
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
2/21/12 - 10:46:10 am
2
CEO,DIR
VITACOST COM INC
VITC
AB
$71,772
11,383
11/14/11
11/15/11
$6.30
$6.31
804,168
1.4
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
11/16/11 - 10:32:27 am
3
CEO,DIR
VITACOST COM INC
VITC
AB
$324,401
53,180
11/9/11
11/11/11
$6.02
$6.16
792,785
7.2
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
11/14/11 - 11:33:19 am
4
CEO,DIR
VITACOST COM INC
VITC
AB
$216,196
35,437
11/7/11
11/8/11
---
$6.10
739,605
5.0
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
11/9/11 - 11:16:37 am
5
CEO,DIR
VITACOST COM INC
VITC
AB
$22,605
4,093
---
10/14/11
---
$5.52
704,168
0.6
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
10/18/11 - 10:32:55 am
6
CEO,DIR
VITACOST COM INC
VITC
AB
$213,393
39,754
10/12/11
10/13/11
$5.35
$5.38
679,241
6.2
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
11/1/11 - 2:41:31 pm
7
CEO,DIR
VITACOST COM INC
VITC
AB
$107,520
20,000
---
10/11/11
---
$5.38
639,487
3.2
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
10/12/11 - 4:07:25 pm
8
CEO,DIR
VITACOST COM INC
VITC
AB
$104,602
20,000
---
10/10/11
---
$5.23
639,487
3.2
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
10/12/11 - 4:07:25 pm
9
---
DIR,BO
VITACOST COM INC
VITC
AB
$83,426
16,969
9/21/11
9/22/11
---
$4.89
583,334
3.0
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
9/23/11 - 2:18:13 pm
10
---
CEO,DIR
VITACOST COM INC
VITC
AB
$134,119
28,001
9/19/11
9/20/11
$4.75
$4.83
566,363
5.2
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
9/21/11 - 12:27:37 pm
11
---
CEO,DIR
VITACOST COM INC
VITC
AB
$136,128
30,000
9/15/11
9/16/11
---
$4.49
517,529
6.2
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
9/19/11 - 9:57:53 am
12
---
CEO,DIR
VITACOST COM INC
VITC
AB
$59,330
13,500
---
9/14/11
---
$4.39
487,529
2.8
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
9/15/11 - 4:05:37 pm
13
---
CEO,DIR
VITACOST COM INC
VITC
AB
$49,850
11,530
9/12/11
9/13/11
$4.31
$4.35
474,029
2.5
D
10b
5961
Retail Trade
Miscellaneous Retail
Retail- Catalog & Mail- Order Houses
9/15/11 - 6:56:58 am
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