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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
YUM BRANDS INC: YUM
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$70.16 $74.75 $59.68 $31,561 450 4,106 1.9% 1.7% 78.69% 0.17%
Exch Sector Industry Sub-Industry
NYSE Retail Trade Eating And Drinking Places Retail- Eating Places
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
NOVAK DAVID C
CB,CEO,PR,DIR
OS
$47,891,316
824,574
12/8/11
12/9/11
$57.81
$58.11
236,830
-77.7
D
---
12/9/11 - 3:44:03 pm
2
NOVAK DAVID C
CB,CEO,PR,DIR
OE
$10,028,881
824,574
12/8/11
12/9/11
---
$12.16
981,104
526.8
D
---
12/9/11 - 3:44:03 pm
3
EATON ROGER G
CEO
OS
$3,522,537
60,608
---
12/9/11
---
$58.12
6,060
-90.9
D
10b
12/9/11 - 2:14:12 pm
4
EATON ROGER G
CEO
OE
$737,145
60,608
---
12/9/11
---
$12.16
66,668
1,000.1
D
10b
12/9/11 - 2:14:12 pm
5
BLUM JONATHAN DAVID
O
OS
$178,212
3,053
---
12/9/11
---
$58.37
22,131
-12.1
D
10b
12/9/11 - 2:04:18 pm
6
BLUM JONATHAN DAVID
O
OS
$376,311
6,447
---
12/9/11
---
$58.37
25,184
-20.4
D
10b
12/9/11 - 2:04:18 pm
7
BLUM JONATHAN DAVID
O
OE
$232,441
9,500
---
12/9/11
---
$24.47
31,631
42.9
D
10b
12/9/11 - 2:04:18 pm
8
WALTER ROBERT D
DIR
JB
$9,946
173
---
12/8/11
---
$57.49
52,003
0.3
D
---
12/9/11 - 12:11:50 pm
9
GRISSOM J DAVID
DIR
JB
$189,947
3,304
---
12/8/11
---
$57.49
63,956
5.4
D
---
12/9/11 - 11:40:18 am
10
DORMAN DAVID W
DIR
JB
$169,998
2,957
---
12/8/11
---
$57.49
39,184
8.2
D
---
12/9/11 - 11:15:47 am
11
CAMPBELL CHRISTAIN
VP,GC
OS
$1,561,325
26,880
---
12/8/11
---
$58.09
13,288
-66.9
D
---
12/8/11 - 3:21:47 pm
12
CAMPBELL CHRISTAIN
VP,GC
OS
$3,244,524
55,998
---
12/8/11
---
$57.94
40,168
-58.2
D
---
12/8/11 - 3:21:47 pm
13
CAMPBELL CHRISTAIN
VP,GC
OE
$2,027,818
82,878
---
12/8/11
---
$24.47
96,166
623.7
D
---
12/8/11 - 3:21:47 pm
14
SU JINGSHYH S
CB,CEO,DIR
OS
$5,301,326
96,324
---
11/15/11
---
$55.04
73,271
-56.8
D
10b
11/15/11 - 3:38:25 pm
15
SU JINGSHYH S
CB,CEO,DIR
OE
$1,175,519
96,324
---
11/15/11
---
$12.20
169,595
131.5
D
10b
11/15/11 - 3:38:25 pm
16
BLUM JONATHAN DAVID
O
OS
$360,007
6,602
---
11/7/11
---
$54.53
25,029
-20.9
D
10b
11/8/11 - 5:30:55 pm
17
BLUM JONATHAN DAVID
O
OS
$158,057
2,898
---
11/7/11
---
$54.54
22,131
-11.6
D
10b
11/8/11 - 5:30:55 pm
18
BLUM JONATHAN DAVID
O
OE
$232,441
9,500
---
11/7/11
---
$24.47
31,631
42.9
D
10b
11/8/11 - 5:30:55 pm
19
BROLICK EMIL
COO
OS
$441,786
8,200
---
9/1/11
---
$53.88
4
-100.0
D
10b
9/2/11 - 10:01:33 am
20
BROLICK EMIL
COO
OE
$99,733
8,200
---
9/1/11
---
$12.16
8,204
205,000.0
D
10b
9/2/11 - 10:01:33 am
21
BLUM JONATHAN DAVID
O
OS
$511,826
9,500
---
9/1/11
---
$53.88
22,131
-30.0
D
10b
9/2/11 - 9:20:38 am
22
BLUM JONATHAN DAVID
O
OE
$214,035
9,500
---
9/1/11
---
$22.53
31,631
42.9
D
10b
9/2/11 - 9:20:38 am
23
ALLAN GRAHAM D
CEO
OB
$621,753
49,600
---
8/19/11
---
$12.20
477,826
11.6
D
---
8/23/11 - 11:04:21 am
24
BROLICK EMIL
COO
OS
$428,778
8,200
---
8/1/11
---
$52.29
4
-100.0
D
10b
8/2/11 - 1:46:53 pm
25
BROLICK EMIL
COO
OE
$99,733
8,200
---
8/1/11
---
$12.16
8,204
205,000.0
D
10b
8/2/11 - 1:46:53 pm
26
BLUM JONATHAN DAVID
O
OS
$497,990
9,500
---
8/1/11
---
$52.42
22,131
-30.0
D
10b
8/2/11 - 1:38:20 pm
27
BLUM JONATHAN DAVID
O
OE
$214,035
9,500
---
8/1/11
---
$22.53
31,631
42.9
D
10b
8/2/11 - 1:38:20 pm
28
BROLICK EMIL
COO
OS
$369,441
6,775
---
7/20/11
---
$54.53
4
-99.9
D
---
7/20/11 - 3:34:43 pm
29
FERRAGAMO MASSIMO
DIR
OS*
$108,271
1,970
---
7/18/11
---
$54.96
46,394
-4.1
D
---
7/19/11 - 2:35:02 pm
30
FERRAGAMO MASSIMO
DIR
OE*
$50,000
3,876
---
7/18/11
---
$12.90
48,364
8.7
D
---
7/19/11 - 2:35:02 pm
31
HOLLAND ROBERT JR
DIR
OS*
$116,241
2,095
---
7/15/11
---
$55.49
59,060
-3.4
D
---
7/19/11 - 2:27:53 pm
32
HOLLAND ROBERT JR
DIR
OE*
$50,000
3,876
---
7/15/11
---
$12.90
61,155
6.8
D
---
7/19/11 - 2:27:53 pm
33
BYERLEIN HOLLAN ANNE
HR
OS
$8,132,267
145,859
---
7/15/11
---
$55.75
41,669
-77.8
D
---
7/15/11 - 1:23:19 pm
34
BYERLEIN HOLLAN ANNE
HR
OS
$9,286,143
164,275
---
7/15/11
---
$56.43
187,528
-46.7
D
---
7/15/11 - 1:23:19 pm
35
BYERLEIN HOLLAN ANNE
HR
OE
$8,666,093
308,833
---
7/15/11
$22.53
$37.30
351,803
718.7
D
---
7/15/11 - 1:23:19 pm
36
BROLICK EMIL
COO
OS
$276,090
4,998
---
7/1/11
---
$55.24
4,174
-54.5
D
---
7/6/11 - 9:32:17 am
37
BROLICK EMIL
COO
OE
$650,341
11,773
---
7/1/11
---
$55.24
8,701
---
D
---
7/6/11 - 9:32:17 am
38
EATON ROGER G
CEO
OB
$334,754
6,060
---
7/1/11
---
$55.24
6,060
New
D
---
7/6/11 - 9:24:31 am
39
BROLICK EMIL
COO
OS
$461,738
8,200
---
7/1/11
---
$56.31
4
-100.0
D
10b
7/6/11 - 9:17:42 am
40
BROLICK EMIL
COO
OB
$99,733
8,200
---
7/1/11
---
$12.16
8,204
205,000.0
D
10b
7/6/11 - 9:17:42 am
41
BLUM JONATHAN DAVID
O
OS
$534,061
9,500
---
7/1/11
---
$56.22
22,131
-30.0
D
10b
7/6/11 - 8:50:00 am
42
BLUM JONATHAN DAVID
O
OE
$214,035
9,500
---
7/1/11
---
$22.53
31,631
42.9
D
10b
7/6/11 - 8:50:00 am
43
BROLICK EMIL
COO
OS
$451,984
8,200
---
6/1/11
---
$55.12
4
-100.0
D
10b
6/3/11 - 1:11:44 pm
44
BROLICK EMIL
COO
OE
$99,733
8,200
---
6/1/11
---
$12.16
8,204
205,000.0
D
10b
6/3/11 - 1:11:44 pm
45
BLUM JONATHAN DAVID
O
OS
$522,975
9,500
---
6/1/11
---
$55.05
22,131
-30.0
D
10b
6/3/11 - 11:02:34 am
46
BLUM JONATHAN DAVID
O
OE
$214,035
9,500
---
6/1/11
---
$22.53
31,631
42.9
D
10b
6/3/11 - 11:02:34 am
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