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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
YUM BRANDS INC: YUM
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$70.16 $74.75 $59.68 $31,561 450 4,106 1.9% 1.7% 78.69% 0.17%
Exch Sector Industry Sub-Industry
NYSE Retail Trade Eating And Drinking Places Retail- Eating Places
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
NELSON THOMAS C
DIR
JB
$19,933
294
---
12/13/12
---
$67.80
294
New
D
---
12/17/12 - 2:21:08 pm
2
DORMAN DAVID W
DIR
JB
$169,975
2,507
---
12/13/12
---
$67.80
41,691
6.4
D
---
12/17/12 - 10:45:31 am
3
GRISSOM J DAVID
DIR
JB
$169,975
2,507
---
12/13/12
---
$67.80
81,933
3.2
D
---
12/17/12 - 10:30:25 am
4
CARUCCI RICHARD
VP,CFO
OS
$3,677,871
54,200
---
12/13/12
---
$67.86
20,823
-72.2
D
---
12/14/12 - 11:22:56 am
5
CARUCCI RICHARD
VP,CFO
OE
$933,866
54,200
---
12/13/12
---
$17.23
75,023
260.3
D
---
12/14/12 - 11:22:56 am
6
FERRAGAMO MASSIMO
DIR
OS*
$246,756
3,647
---
12/12/12
---
$67.66
53,283
-6.4
D
---
12/12/12 - 5:20:33 pm
7
FERRAGAMO MASSIMO
DIR
OE*
$248,024
11,358
---
12/12/12
---
$16.93
56,930
24.9
D
---
12/12/12 - 5:20:33 pm
8
GRISSOM J DAVID
DIR
OB
$187,999
7,812
---
12/11/12
$21.78
$25.31
79,426
10.9
D
---
12/12/12 - 4:49:07 pm
9
NOVAK DAVID C
CB,CEO,PR,DIR
OS*
$35,787,720
540,600
---
12/10/12
---
$66.20
282,164
-65.7
D
R
12/12/12 - 2:51:32 pm
10
NOVAK DAVID C
CB,CEO,PR,DIR
OE*
$10,095,643
585,934
---
12/10/12
---
$17.23
822,764
247.4
D
R
12/12/12 - 2:51:32 pm
11
BYERLEIN HOLLAN ANNE
HR
S
$2,793,442
42,098
---
12/10/12
---
$66.36
7,475
-84.9
D
---
12/11/12 - 5:18:44 pm
12
SU JINGSHYH S
CB,CEO,DIR
OS
$3,266,340
49,475
---
12/10/12
---
$66.02
73,271
-40.3
D
10b
12/11/12 - 4:56:05 pm
13
SU JINGSHYH S
CB,CEO,DIR
OE
$601,740
49,475
---
12/10/12
---
$12.16
122,746
67.5
D
10b
12/11/12 - 4:56:05 pm
14
HILL BONNIE GUITON
DIR
OS*
$137,650
2,070
---
12/10/12
---
$66.50
1,748
-54.2
D
---
12/11/12 - 9:30:05 am
15
HILL BONNIE GUITON
DIR
OE*
$49,682
3,818
---
12/10/12
---
$13.01
3,818
New
D
---
12/11/12 - 9:30:05 am
16
BLUM JONATHAN DAVID
VP
OS
$195,687
2,956
---
12/10/12
---
$66.20
22,131
-11.8
D
10b
12/11/12 - 9:01:39 am
17
BLUM JONATHAN DAVID
VP
OS
$433,213
6,544
---
12/10/12
---
$66.20
25,087
-20.7
D
10b
12/11/12 - 9:01:39 am
18
BLUM JONATHAN DAVID
VP
OE
$281,295
9,500
---
12/10/12
---
$29.61
31,631
42.9
D
10b
12/11/12 - 9:01:39 am
19
BERGREN SCOTT
CEO
OS
$1,936,392
26,439
---
11/26/12
---
$73.24
11,237
-70.2
D
10b
11/27/12 - 4:43:25 pm
20
BERGREN SCOTT
CEO
OS
$2,643,206
35,719
---
11/26/12
---
$74.00
37,676
-48.7
D
10b
11/27/12 - 4:43:25 pm
21
BERGREN SCOTT
CEO
OE
$1,520,851
62,158
---
11/26/12
---
$24.47
73,395
553.2
D
10b
11/27/12 - 4:43:25 pm
22
CAVANAGH MICHAEL J
DIR
3
---
---
---
11/16/12
---
---
---
---
D
---
11/19/12 - 2:46:20 pm
23
BERGREN SCOTT
CEO
OS
$1,782,908
24,400
---
11/6/12
---
$73.07
11,237
-68.5
D
10b
11/8/12 - 10:09:59 am
24
BERGREN SCOTT
CEO
OE
$549,732
24,400
---
11/6/12
---
$22.53
35,637
217.1
D
10b
11/8/12 - 10:09:59 am
25
BERGREN SCOTT
CEO
OS
$2,021,557
27,632
---
11/2/12
---
$73.16
11,237
-71.1
D
10b
11/5/12 - 2:47:01 pm
26
BERGREN SCOTT
CEO
OE
$622,549
27,632
---
11/2/12
---
$22.53
38,869
245.9
D
10b
11/5/12 - 2:47:01 pm
27
BLUM JONATHAN DAVID
VP
OS
$228,731
3,151
---
11/1/12
---
$72.59
22,131
-12.5
D
10b
11/2/12 - 4:12:17 pm
28
BLUM JONATHAN DAVID
VP
OS
$457,572
6,349
---
11/1/12
---
$72.07
25,282
-20.1
D
10b
11/2/12 - 4:12:17 pm
29
BLUM JONATHAN DAVID
VP
OE
$281,295
9,500
---
11/1/12
---
$29.61
31,631
42.9
D
10b
11/2/12 - 4:12:17 pm
30
GRISSOM J DAVID
DIR
OB
$60,025
3,546
---
10/26/12
---
$16.93
71,614
5.2
D
---
10/29/12 - 4:24:23 pm
31
EATON ROGER G
COO
OS
$2,567,048
35,990
---
10/17/12
---
$71.33
14,266
-71.6
D
---
10/18/12 - 2:31:23 pm
32
EATON ROGER G
COO
OE
$810,855
35,990
---
10/17/12
---
$22.53
50,256
252.3
D
---
10/18/12 - 2:31:23 pm
33
BERGREN SCOTT
CEO
S
$19,600
280
---
10/15/12
---
$70.00
11,237
-2.4
D
---
10/15/12 - 2:22:04 pm
34
BERGREN SCOTT
CEO
S
$3,655,868
52,126
---
10/11/12
---
$70.14
11,517
-81.9
D
---
10/11/12 - 4:58:31 pm
35
RYAN THOMAS M
DIR
OB
$50,009
4,624
---
10/11/12
---
$10.81
27,811
19.9
I
---
10/11/12 - 4:38:09 pm
36
GRISSOM J DAVID
DIR
OB
$50,012
4,112
---
10/11/12
---
$12.16
68,068
6.4
D
---
10/11/12 - 4:30:05 pm
37
FERRAGAMO MASSIMO
DIR
OS*
$135,546
1,900
---
10/11/12
---
$71.34
49,118
-3.7
D
---
10/11/12 - 4:23:53 pm
38
FERRAGAMO MASSIMO
DIR
OE*
$50,009
4,624
---
10/11/12
---
$10.81
51,018
10.0
D
---
10/11/12 - 4:23:53 pm
39
BLUM JONATHAN DAVID
VP
OS
$201,062
2,992
---
10/1/12
---
$67.20
22,131
-11.9
D
10b
10/2/12 - 3:20:23 pm
40
BLUM JONATHAN DAVID
VP
OS
$437,338
6,508
---
10/1/12
---
$67.20
25,123
-20.6
D
10b
10/2/12 - 3:20:23 pm
41
BLUM JONATHAN DAVID
VP
OE
$281,295
9,500
---
10/1/12
---
$29.61
31,631
42.9
D
10b
10/2/12 - 3:20:23 pm
42
SU JINGSHYH S
CB,CEO,DIR
OS
$2,277,216
36,089
---
9/4/12
---
$63.10
73,271
-33.0
D
10b
9/5/12 - 4:46:24 pm
43
SU JINGSHYH S
CB,CEO,DIR
OE
$500,013
36,089
---
9/4/12
---
$13.86
109,360
49.3
D
10b
9/5/12 - 4:46:24 pm
44
BLUM JONATHAN DAVID
VP
OS
$420,999
6,654
---
9/4/12
---
$63.27
24,977
-21.0
D
10b
9/5/12 - 4:35:34 pm
45
BLUM JONATHAN DAVID
VP
OS
$180,010
2,846
---
9/4/12
---
$63.25
22,131
-11.4
D
10b
9/5/12 - 4:35:34 pm
46
BLUM JONATHAN DAVID
VP
OE
$281,295
9,500
---
9/4/12
---
$29.61
31,631
42.9
D
10b
9/5/12 - 4:35:34 pm
47
SU JINGSHYH S
CB,CEO,DIR
OS
$2,365,363
36,089
---
8/20/12
---
$65.54
73,271
-33.0
D
10b
8/21/12 - 10:02:13 am
48
SU JINGSHYH S
CB,CEO,DIR
OE
$500,194
36,089
---
8/20/12
---
$13.86
109,360
49.3
D
10b
8/21/12 - 10:02:13 am
49
CREED GREG
CEO
OS
$100,050
1,523
---
8/20/12
---
$65.69
25,747
-5.6
D
10b
8/21/12 - 9:36:34 am
50
CREED GREG
CEO
OS
$241,879
3,681
---
8/20/12
---
$65.71
27,270
-11.9
D
10b
8/21/12 - 9:36:34 am
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