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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
BOSTON BEER CO INC: SAM
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$155.26 $172.05 $97.66 $1,998 13 105 0.0% 19.1% 90.88% 0.67%
Exch Sector Industry Sub-Industry
NYSE Manufacturing Food And Kindred Products Malt Beverages
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
VALETTE JEAN MICHEL
DIR
OS
$538,093
4,900
---
5/3/12
---
$109.81
16,500
-22.9
D
---
5/4/12 - 12:10:51 pm
2
VALETTE JEAN MICHEL
DIR
OE
$129,483
4,900
---
5/3/12
---
$26.43
21,400
29.7
D
---
5/4/12 - 12:10:51 pm
3
VALETTE JEAN MICHEL
DIR
OS
$10,975
100
---
5/2/12
---
$109.75
16,500
-0.6
D
---
5/4/12 - 12:09:21 pm
4
VALETTE JEAN MICHEL
DIR
OE
$2,643
100
---
5/2/12
---
$26.43
16,600
0.6
D
---
5/4/12 - 12:09:21 pm
5
KOCH C JAMES
CB,DIR,BO
S
$239,003
2,339
---
4/13/12
---
$102.18
237,004
-1.0
D
---
4/13/12 - 12:42:28 pm
6
KOCH C JAMES
CB,DIR,BO
S
$307,901
3,000
---
4/12/12
$102.56
$102.93
239,343
-1.2
D
---
4/12/12 - 4:37:42 pm
7
KOCH C JAMES
CB,DIR,BO
S
$306,646
3,000
---
4/11/12
---
$102.22
242,343
-1.2
D
---
4/11/12 - 4:24:40 pm
8
KOCH C JAMES
CB,DIR,BO
S
$306,464
3,000
---
4/10/12
$102.11
$102.77
245,343
-1.2
D
---
4/10/12 - 2:12:18 pm
9
KOCH C JAMES
CB,DIR,BO
S
$305,532
3,000
---
4/9/12
---
$101.84
248,343
-1.2
D
---
4/9/12 - 3:38:47 pm
10
KOCH C JAMES
CB,DIR,BO
S
$307,027
3,000
---
4/5/12
$102.32
$103.01
251,343
-1.2
D
---
4/5/12 - 1:51:45 pm
11
KOCH C JAMES
CB,DIR,BO
S
$313,151
3,000
---
4/4/12
$104.10
$104.87
254,343
-1.2
D
---
4/4/12 - 3:57:54 pm
12
KOCH C JAMES
CB,DIR,BO
S
$319,391
3,000
---
4/3/12
---
$106.46
257,343
-1.2
D
---
4/3/12 - 1:15:39 pm
13
KOCH C JAMES
CB,DIR,BO
S
$319,291
3,000
---
4/2/12
---
$106.43
260,343
-1.1
D
---
4/3/12 - 9:10:56 am
14
KOCH C JAMES
CB,DIR,BO
S
$320,352
3,000
---
3/30/12
---
$106.78
263,343
-1.1
D
---
4/2/12 - 1:38:46 pm
15
KOCH C JAMES
CB,DIR,BO
S
$313,045
3,000
---
3/29/12
---
$104.35
266,343
-1.1
D
---
3/29/12 - 1:03:05 pm
16
KOCH C JAMES
CB,DIR,BO
S
$312,748
3,000
---
3/28/12
$104.22
$104.65
269,343
-1.1
D
---
3/29/12 - 8:25:24 am
17
KOCH C JAMES
CB,DIR,BO
S
$317,784
3,000
---
3/27/12
---
$105.93
272,343
-1.1
D
---
3/27/12 - 2:32:45 pm
18
PEARSON CUMMIN
DIR
S
$525,000
5,000
---
3/26/12
---
$105.00
21,216
-19.1
D
---
3/27/12 - 11:54:22 am
19
VALETTE JEAN MICHEL
DIR
OS
$524,515
5,000
---
3/26/12
---
$104.90
16,500
-23.3
D
---
3/27/12 - 11:51:59 am
20
VALETTE JEAN MICHEL
DIR
OE
$106,025
5,000
---
3/26/12
---
$21.20
21,500
30.3
D
---
3/27/12 - 11:51:59 am
21
KOCH C JAMES
CB,DIR,BO
S
$312,273
3,000
---
3/26/12
---
$104.09
275,343
-1.1
D
---
3/26/12 - 3:27:18 pm
22
KOCH C JAMES
CB,DIR,BO
S
$302,089
3,000
---
3/23/12
---
$100.70
278,343
-1.1
D
---
3/26/12 - 3:26:03 pm
23
KOCH C JAMES
CB,DIR,BO
S
$300,074
3,000
---
3/22/12
---
$100.02
281,343
-1.1
D
---
3/23/12 - 3:17:05 pm
24
KOCH C JAMES
CB,DIR,BO
S
$115,207
1,152
---
3/21/12
---
$100.01
284,343
-0.4
D
---
3/22/12 - 11:22:54 am
25
KOCH C JAMES
CB,DIR,BO
S
$100,904
1,009
---
3/20/12
---
$100.00
285,495
-0.4
D
---
3/21/12 - 3:13:36 pm
26
KOCH C JAMES
CB,DIR,BO
S
$50,116
500
---
3/19/12
---
$100.23
286,504
-0.2
D
---
3/21/12 - 1:38:15 pm
27
WADE KATHLEEN H
VP,LO,SEC
OS
$74,320
750
---
3/7/12
---
$99.09
10,477
-6.7
D
R
3/12/12 - 3:46:08 pm
28
WADE KATHLEEN H
VP,LO,SEC
OE
$13,849
750
---
3/7/12
---
$18.46
11,227
7.2
D
R
3/12/12 - 3:46:08 pm
29
KOCH C JAMES
CB,DIR,BO
JS
---
2,025
---
3/2/12
---
---
287,004
-0.7
D
---
3/7/12 - 3:51:37 pm
30
KOCH C JAMES
CB,DIR,BO
JB
---
450
---
3/2/12
---
---
65,674
0.7
I
---
3/7/12 - 3:51:37 pm
31
WADE KATHLEEN H
VP,LO,SEC
3
---
---
---
3/1/12
---
---
10,477
---
D
R
3/8/12 - 1:07:11 pm
32
LIM AI LI
VP,HR
S
$18,154
116
---
2/27/12
---
$156.50
893
-11.5
D
---
3/1/13 - 2:54:13 pm
33
LIM AI LI
VP,HR
JB
---
1,009
---
2/27/12
---
---
1,009
New
D
---
2/28/12 - 4:08:32 pm
34
LIM AI LI
VP,HR
3
---
---
---
2/22/12
---
---
---
---
---
---
2/27/12 - 4:38:49 pm
35
URICH WILLIAM F
CFO
OS
$29,865
300
---
1/25/12
---
$99.55
2,239
-11.8
D
---
1/26/12 - 1:39:53 pm
36
URICH WILLIAM F
CFO
OE
$4,751
300
---
1/25/12
---
$15.84
2,539
13.4
D
---
1/26/12 - 1:39:53 pm
37
URICH WILLIAM F
CFO
OS
$298,854
3,000
---
1/24/12
---
$99.62
2,239
-57.3
D
---
1/26/12 - 1:39:08 pm
38
URICH WILLIAM F
CFO
OE
$47,505
3,000
---
1/24/12
---
$15.84
5,239
134.0
D
---
1/26/12 - 1:39:08 pm
39
URICH WILLIAM F
CFO
OS
$298,535
3,000
---
1/23/12
$99.41
$100.02
2,239
-57.3
D
---
1/24/12 - 4:49:04 pm
40
URICH WILLIAM F
CFO
OE
$47,505
3,000
---
1/23/12
---
$15.84
5,239
134.0
D
---
1/24/12 - 4:49:04 pm
41
LANCE THOMAS W
VP,OO
JB
---
2,000
---
1/22/12
---
---
10,239
24.3
D
R
1/23/12 - 4:40:23 pm
42
URICH WILLIAM F
CFO
OS
$299,186
3,000
---
1/20/12
---
$99.73
2,239
-57.3
D
---
1/23/12 - 2:04:42 pm
43
URICH WILLIAM F
CFO
OE
$47,505
3,000
---
1/20/12
---
$15.84
5,239
134.0
D
---
1/23/12 - 2:04:42 pm
44
URICH WILLIAM F
CFO
OS
$299,730
3,000
---
1/19/12
---
$99.91
2,239
-57.3
D
---
1/23/12 - 2:04:00 pm
45
URICH WILLIAM F
CFO
OE
$47,505
3,000
---
1/19/12
---
$15.84
5,239
134.0
D
---
1/23/12 - 2:04:00 pm
46
URICH WILLIAM F
CFO
OS
$299,877
3,000
---
1/18/12
$99.89
$100.93
2,239
-57.3
D
---
1/19/12 - 5:28:52 pm
47
URICH WILLIAM F
CFO
OE
$47,505
3,000
---
1/18/12
---
$15.84
5,239
134.0
D
---
1/19/12 - 5:28:52 pm
48
URICH WILLIAM F
CFO
OS
$306,426
3,000
---
1/17/12
$101.89
$102.73
2,239
-57.3
D
---
1/18/12 - 3:39:58 pm
49
URICH WILLIAM F
CFO
OE
$47,505
3,000
---
1/17/12
---
$15.84
5,239
134.0
D
---
1/18/12 - 3:39:58 pm
50
URICH WILLIAM F
CFO
OS
$305,676
3,000
---
1/13/12
$100.61
$102.83
2,239
-57.3
D
---
1/17/12 - 4:54:36 pm
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