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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
NIELSEN HOLDINGS N V: NLSN
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$35.28 $37.09 $25.02 $13,193 374 2,041 1.8% 1.6% 43.53% 52.69%
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
FISHER ITZHAK
VP
OS
$1,077,264
30,876
---
5/15/13
---
$34.89
68,000
-31.2
I
10b
5/16/13 - 3:45:57 pm
2
FISHER ITZHAK
VP
OE
$448,507
30,876
---
5/15/13
$6.90
$16.00
98,876
45.4
I
10b
5/16/13 - 3:45:57 pm
3
CUMINALE JAMES W
LO
OS
$872,250
25,000
---
5/15/13
---
$34.89
165,406
-13.1
D
10b
5/16/13 - 3:38:23 pm
4
CUMINALE JAMES W
LO
OE
$400,000
25,000
---
5/15/13
---
$16.00
190,406
15.1
D
10b
5/16/13 - 3:38:23 pm
5
WEST BRIAN
CFO
OS
$6,946,238
192,630
---
5/6/13
---
$36.06
105,913
-64.5
D
10b
5/8/13 - 11:44:25 am
6
WEST BRIAN
CFO
OE
$3,082,080
192,630
---
5/6/13
---
$16.00
298,543
181.9
D
10b
5/8/13 - 11:44:25 am
7
POZEN ROBERT C
DIR
JB
$120,017
3,398
---
5/1/13
---
$35.32
185,176
1.9
D
---
5/3/13 - 7:03:47 pm
8
HOGUET KAREN M
DIR
JB
$120,017
3,398
---
5/1/13
---
$35.32
8,574
65.7
D
---
5/3/13 - 7:02:09 pm
9
RANADIVE VIVEK
DIR
JB
$120,017
3,398
---
5/1/13
---
$35.32
5,461
164.7
D
---
5/3/13 - 7:00:41 pm
10
TERUEL JAVIER G
DIR
JB
$120,017
3,398
---
5/1/13
---
$35.32
8,181
71.0
D
---
5/3/13 - 6:58:43 pm
11
HASKER STEPHEN
PR
OS
$425,414
12,338
---
5/1/13
---
$34.48
28,569
-30.2
D
10b
5/3/13 - 6:54:59 pm
12
HASKER STEPHEN
PR
OE
$125,408
7,838
---
5/1/13
---
$16.00
40,907
23.7
D
10b
5/3/13 - 6:54:59 pm
13
HABIB MITCHELL
VP
OS
$692,347
20,039
---
5/1/13
---
$34.55
33,819
-37.2
D
10b
5/3/13 - 12:10:04 pm
14
HABIB MITCHELL
VP
OE
$320,624
20,039
---
5/1/13
---
$16.00
53,858
59.3
D
10b
5/3/13 - 12:10:04 pm
15
WHITING SUSAN D
O
OS
$525,000
15,000
---
5/1/13
---
$35.00
99,046
-13.2
D
10b
5/3/13 - 12:09:22 pm
16
WHITING SUSAN D
O
OE
$240,000
15,000
---
5/1/13
---
$16.00
114,046
15.1
D
10b
5/3/13 - 12:09:22 pm
17
CALHOUN DAVID L
CEO,DIR
OS
$11,426,190
333,334
4/29/13
5/1/13
$34.15
$34.67
765,910
-30.3
D
10b
5/1/13 - 3:01:37 pm
18
CALHOUN DAVID L
CEO,DIR
OE
$5,333,344
333,334
4/29/13
5/1/13
---
$16.00
915,910
57.2
D
10b
5/1/13 - 3:01:37 pm
19
WEST BRIAN
CFO
OS
$267,678
7,370
---
4/25/13
---
$36.32
105,913
-6.5
D
10b
4/29/13 - 4:11:54 pm
20
WEST BRIAN
CFO
OE
$117,920
7,370
---
4/25/13
---
$16.00
113,283
7.0
D
10b
4/29/13 - 4:11:54 pm
21
FISHER ITZHAK
VP
OS
$1,086,835
30,876
---
4/15/13
---
$35.20
68,000
-31.2
I
10b
4/17/13 - 10:20:51 am
22
FISHER ITZHAK
VP
OE
$213,044
30,876
---
4/15/13
---
$6.90
98,876
45.4
I
10b
4/17/13 - 10:20:51 am
23
CUMINALE JAMES W
LO
OS
$880,000
25,000
---
4/15/13
---
$35.20
165,406
-13.1
D
10b
4/17/13 - 10:20:16 am
24
CUMINALE JAMES W
LO
OE
$400,000
25,000
---
4/15/13
---
$16.00
190,406
15.1
D
10b
4/17/13 - 10:20:16 am
25
CALHOUN DAVID L
CEO,DIR
OS
$11,757,808
333,334
4/1/13
4/3/13
---
$34.93
765,910
-30.3
D
10b
4/3/13 - 5:38:00 pm
26
CALHOUN DAVID L
CEO,DIR
OE
$5,333,344
333,334
4/1/13
4/3/13
---
$16.00
915,910
57.2
D
10b
4/3/13 - 5:38:00 pm
27
HASKER STEPHEN
PR
OS
$434,313
12,300
---
4/1/13
---
$35.31
33,069
-27.1
D
10b
4/3/13 - 12:55:28 pm
28
HASKER STEPHEN
PR
OE
$124,800
7,800
---
4/1/13
---
$16.00
45,369
20.8
D
10b
4/3/13 - 12:55:28 pm
29
HABIB MITCHELL
VP
OS
$535,113
15,159
---
4/1/13
---
$35.30
33,819
-31.0
D
10b
4/3/13 - 12:53:54 pm
30
HABIB MITCHELL
VP
OE
$242,544
15,159
---
4/1/13
---
$16.00
48,978
44.8
D
10b
4/3/13 - 12:53:54 pm
31
WHITING SUSAN D
O
OS
$532,800
15,000
---
4/1/13
---
$35.52
99,046
-13.2
D
10b
4/3/13 - 12:48:36 pm
32
WHITING SUSAN D
O
OE
$240,000
15,000
---
4/1/13
---
$16.00
114,046
15.1
D
10b
4/3/13 - 12:48:36 pm
33
POZEN ROBERT C
DIR
JB
$13,333
372
---
3/28/13
---
$35.82
181,778
0.2
D
---
4/1/13 - 10:16:04 am
34
HOGUET KAREN M
DIR
JB
$13,333
372
---
3/28/13
---
$35.82
5,176
7.7
D
---
4/1/13 - 10:15:40 am
35
RANADIVE VIVEK
DIR
JB
$10,000
279
---
3/28/13
---
$35.82
2,063
15.7
D
---
4/1/13 - 10:15:15 am
36
TERUEL JAVIER G
DIR
JB
$12,500
349
---
3/28/13
---
$35.82
4,783
7.9
D
---
4/1/13 - 10:14:35 am
37
KASH ARVIN
VCB
AS
$1,679,286
47,118
---
3/28/13
---
$35.64
37,478
-55.7
I
10b
3/29/13 - 9:48:28 am
38
FINN MARY ELIZABETH
HR
OS
$1,207,949
35,125
---
3/22/13
---
$34.39
24,046
-59.4
D
R,10b
3/22/13 - 5:12:06 pm
39
FINN MARY ELIZABETH
HR
OE
$486,000
30,375
---
3/22/13
---
$16.00
59,171
105.5
D
R,10b
3/22/13 - 5:12:06 pm
40
KASH ARVIN
VCB
AS
$3,243,603
94,236
---
3/21/13
---
$34.42
84,596
-52.7
I
R,10b
3/22/13 - 4:04:41 pm
41
HASKER STEPHEN
PR
OS
$423,243
12,300
---
3/21/13
---
$34.41
37,569
-24.7
D
R,10b
3/22/13 - 3:56:39 pm
42
HASKER STEPHEN
PR
OE
$124,800
7,800
---
3/21/13
---
$16.00
49,869
18.5
D
R,10b
3/22/13 - 3:56:39 pm
43
FINN MARY ELIZABETH
HR
JB
---
46
---
3/20/13
---
---
28,796
0.2
D
R,10b
3/22/13 - 5:12:06 pm
44
RANADIVE VIVEK
DIR
JB
---
8
---
3/20/13
---
---
1,784
0.5
D
---
3/22/13 - 4:13:51 pm
45
CUMINALE JAMES W
LO
JB
---
46
---
3/20/13
---
---
165,406
0.0
D
R
3/22/13 - 4:12:40 pm
46
FISHER ITZHAK
VP
JB
---
46
---
3/20/13
---
---
10,046
0.5
D
R
3/22/13 - 4:10:07 pm
47
HABIB MITCHELL
VP
JB
---
69
---
3/20/13
---
---
33,819
0.2
D
R
3/22/13 - 4:07:35 pm
48
KASH ARVIN
VCB
JB
---
46
---
3/20/13
---
---
77,322
0.1
D
R,10b
3/22/13 - 4:04:41 pm
49
BARNS DWIGHT
PR
JB
---
69
---
3/20/13
---
---
36,944
0.2
D
R
3/22/13 - 4:00:46 pm
50
CHARLTON JEFFREY
VP,CT
JB
---
30
---
3/20/13
---
---
12,512
0.2
D
R
3/22/13 - 3:58:32 pm
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