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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
DEMANDWARE INC: DWRE
Price: 5/17/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$29.54 $34.27 $21.35 $891 30 264 0.0% 7.0% 84.58% 29.52%
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
EBLING THOMAS D
PR,CEO,DIR
AS
$837,810
27,000
---
5/15/13
---
$31.03
266,677
-9.2
D
10b
5/16/13 - 4:01:08 pm
2
GENERAL CATALYST GROUP III LP
BO
S
$7,576,944
246,806
---
5/14/13
---
$30.70
33,734
-88.0
D
---
5/16/13 - 4:20:10 pm
3
GENERAL CATALYST GROUP III LP
BO
JS*
$13,986,030
455,571
---
5/14/13
---
$30.70
2,581,567
-15.0
D
---
5/16/13 - 4:20:10 pm
4
BOHN LAWRENCE S
DIR,BO
S
$7,576,944
246,806
---
5/14/13
---
$30.70
33,734
-88.0
I
---
5/16/13 - 4:20:01 pm
5
BOHN LAWRENCE S
DIR,BO
JS*
$13,986,030
455,571
---
5/14/13
---
$30.70
2,581,567
-15.0
I
---
5/16/13 - 4:20:01 pm
6
GENERAL CATALYST GROUP IV LP
BO
S
$7,576,944
246,806
---
5/14/13
---
$30.70
33,734
-88.0
D
---
5/16/13 - 4:13:13 pm
7
GENERAL CATALYST GROUP IV LP
BO
JS*
$13,986,030
455,571
---
5/14/13
---
$30.70
2,581,567
-15.0
D
---
5/16/13 - 4:13:13 pm
8
EBLING THOMAS D
PR,CEO,DIR
AS
$1,505,585
48,000
---
5/14/13
$31.28
$31.59
293,677
-14.0
D
10b
5/15/13 - 4:10:35 pm
9
BARNETT JEFFREY G
COO
OS
$930,000
30,000
---
5/14/13
---
$31.00
106,157
-22.0
D
10b
5/14/13 - 4:47:55 pm
10
BARNETT JEFFREY G
COO
OE
$27,900
30,000
---
5/14/13
---
$0.93
136,157
28.3
D
10b
5/14/13 - 4:47:55 pm
11
WHITCOMB WAYNE
CTO
AS
$565,663
19,175
---
5/7/13
---
$29.50
73,250
-20.7
D
10b
5/8/13 - 4:06:23 pm
12
WHITCOMB WAYNE
CTO
AS
$527,696
19,175
---
5/2/13
---
$27.52
92,425
-17.2
D
10b
5/3/13 - 4:21:55 pm
13
BARNETT JEFFREY G
COO
OS
$226,324
8,333
---
5/1/13
---
$27.16
106,157
-7.3
D
10b
5/2/13 - 5:08:19 pm
14
BARNETT JEFFREY G
COO
OE
$7,750
8,333
---
5/1/13
---
$0.93
114,490
7.8
D
10b
5/2/13 - 5:08:19 pm
15
DUSSAULT SCOTT J
VP,CFO
OS
$188,409
6,937
---
5/1/13
---
$27.16
82,618
-7.7
D
10b
5/2/13 - 5:07:29 pm
16
DUSSAULT SCOTT J
VP,CFO
OE
$5,388
4,177
---
5/1/13
---
$1.29
89,555
4.9
D
10b
5/2/13 - 5:07:29 pm
17
BARNETT JEFFREY G
COO
OS
$272,241
10,083
---
4/29/13
---
$27.00
106,157
-8.7
D
10b
4/30/13 - 7:34:23 pm
18
BARNETT JEFFREY G
COO
OE
$7,750
8,333
---
4/29/13
---
$0.93
116,240
7.7
D
10b
4/30/13 - 7:34:23 pm
19
DUSSAULT SCOTT J
VP,CFO
OS
$175,437
6,937
---
4/1/13
---
$25.29
85,378
-7.5
D
10b
4/2/13 - 4:15:48 pm
20
DUSSAULT SCOTT J
VP,CFO
OE
$5,388
4,177
---
4/1/13
---
$1.29
92,315
4.7
D
10b
4/2/13 - 4:15:48 pm
21
WHITCOMB WAYNE
CTO
AS
$971,022
38,350
---
4/1/13
---
$25.32
111,600
-25.6
D
10b
4/2/13 - 4:15:28 pm
22
GENERAL CATALYST GROUP III LP
BO
JS
---
1,150,435
---
3/7/13
---
---
---
All
D
---
3/7/13 - 2:36:20 pm
23
GENERAL CATALYST GROUP III LP
BO
JB
---
69,855
---
3/7/13
---
---
59,211
---
D
---
3/7/13 - 2:36:20 pm
24
GENERAL CATALYST GROUP IV LP
BO
JS
---
1,150,435
---
3/7/13
---
---
---
All
D
---
3/7/13 - 2:00:35 pm
25
GENERAL CATALYST GROUP IV LP
BO
JB
---
69,855
---
3/7/13
---
---
59,211
---
D
---
3/7/13 - 2:00:35 pm
26
BOHN LAWRENCE S
DIR,BO
JS
---
1,150,435
---
3/7/13
---
---
---
All
I
---
3/7/13 - 1:57:09 pm
27
BOHN LAWRENCE S
DIR,BO
JB
---
7,317
---
3/7/13
---
---
24,089
43.6
D
---
3/7/13 - 1:57:09 pm
28
BOHN LAWRENCE S
DIR,BO
JB
---
69,855
---
3/7/13
---
---
59,211
---
I
---
3/7/13 - 1:57:09 pm
29
EBLING THOMAS D
PR,CEO,DIR
OB
$25,000
19,380
---
3/1/13
---
$1.29
341,677
6.0
D
---
3/1/13 - 8:19:57 pm
30
DUSSAULT SCOTT J
VP,CFO
AS
$286,550
11,000
---
3/1/13
---
$26.05
88,138
-11.1
D
10b
3/1/13 - 8:19:40 pm
31
BARNETT JEFFREY G
COO
AS
$331,043
12,708
---
3/1/13
---
$26.05
107,907
-10.5
D
10b
3/1/13 - 4:16:22 pm
32
EBLING THOMAS D
PR,CEO,DIR
AS
$1,916,619
75,000
2/26/13
2/27/13
$25.40
$25.92
322,297
-18.9
D
10b
2/27/13 - 6:24:14 pm
33
SCHAMBACH STEPHAN
DIR,BO
S
$2,049,118
71,002
---
2/19/13
---
$28.86
3,643,044
-1.9
D
---
2/20/13 - 4:15:12 pm
34
BARNETT JEFFREY G
COO
AS
$351,237
11,933
---
2/1/13
$29.06
$29.99
120,615
-9.0
D
10b
2/4/13 - 4:21:12 pm
35
DUSSAULT SCOTT J
VP,CFO
OS
$204,022
6,937
---
2/1/13
$29.18
$29.98
99,138
-6.5
D
10b
2/4/13 - 4:21:01 pm
36
DUSSAULT SCOTT J
VP,CFO
OE
$5,388
4,177
---
2/1/13
---
$1.29
106,075
4.1
D
10b
2/4/13 - 4:21:01 pm
37
EBLING THOMAS D
PR,CEO,DIR
JB
---
153
---
1/31/13
---
---
397,297
0.0
D
---
2/4/13 - 4:20:49 pm
38
NBVM GP LLC
BO
JS
---
1,440,773
---
1/31/13
---
---
1,421,706
-50.3
D
---
2/1/13 - 3:57:17 pm
39
WHITCOMB WAYNE
CTO
JB
---
17,000
---
1/28/13
---
---
149,950
12.8
D
---
1/29/13 - 4:17:10 pm
40
BARNETT JEFFREY G
VP,OO
JB
---
28,000
---
1/28/13
---
---
132,548
26.8
D
---
1/29/13 - 4:17:00 pm
41
EBLING THOMAS D
PR,CEO,DIR
JB
---
48,000
---
1/28/13
---
---
397,144
13.7
D
---
1/29/13 - 4:16:50 pm
42
DUSSAULT SCOTT J
VP,CFO
JB
---
27,000
---
1/28/13
---
---
101,898
36.0
D
---
1/29/13 - 4:16:37 pm
43
BARNETT JEFFREY G
VP,OO
AS
$965,070
32,169
---
1/15/13
---
$30.00
104,548
-23.5
D
10b
1/16/13 - 7:13:28 pm
44
BARNETT JEFFREY G
VP,OO
OS
$593,182
21,458
---
1/2/13
---
$27.64
136,717
-13.6
D
10b
1/3/13 - 4:15:34 pm
45
BARNETT JEFFREY G
VP,OO
OE
$7,750
8,333
---
1/2/13
---
$0.93
158,175
5.6
D
10b
1/3/13 - 4:15:34 pm
46
DUSSAULT SCOTT J
VP,CFO
OS
$191,669
6,937
---
1/2/13
---
$27.63
74,898
-8.5
D
10b
1/3/13 - 4:15:21 pm
47
DUSSAULT SCOTT J
VP,CFO
OE
$5,388
4,177
---
1/2/13
---
$1.29
81,835
5.4
D
10b
1/3/13 - 4:15:21 pm
48
SCHAMBACH STEPHAN
DIR,BO
S
$119,475
4,500
---
12/4/12
---
$26.55
3,714,046
-0.1
D
---
12/5/12 - 5:22:58 pm
49
EBLING THOMAS D
PR,CEO,DIR
OB
$33,332
25,839
---
12/3/12
---
$1.29
349,144
8.0
D
---
12/4/12 - 4:30:16 pm
50
SCHAMBACH STEPHAN
DIR,BO
S
$939,948
34,800
---
12/3/12
---
$27.01
3,718,546
-0.9
D
---
12/4/12 - 4:30:16 pm
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