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Transaction Types Key To InsiderInsights' Infobase
 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
ALLIANCE DATA SYSTEMS CORP: ADS
Price: 6/13/13 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$180.35 $185.32 $123.11 $8,871 49 591 0.0% 23.1% 0.00% 1.16%
Exch Sector Industry Sub-Industry
NYSE Services Business Services Services- Business Services, N E C
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#:
View Form:
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
HORN CHARLES L
VP,CFO
S
$510,580
2,800
---
5/28/13
---
$182.35
35,548
-7.3
D
R
5/30/13 - 4:03:50 pm
2
BALLOU ROGER H
DIR
OS
$1,337,543
7,271
---
5/28/13
$183.95
$183.96
11,825
-38.1
D
R
5/30/13 - 4:01:50 pm
3
BALLOU ROGER H
DIR
OE
$286,365
7,271
---
5/28/13
---
$36.88
15,549
87.8
D
R
5/30/13 - 4:01:50 pm
4
MILLER MELISA A
VP,PR
S
$468,641
2,763
---
4/30/13
---
$169.61
38,016
-6.8
D
R
5/1/13 - 4:02:03 pm
5
PEARSON BRYAN A
VP,PR
OS
$1,331,752
8,000
---
4/23/13
---
$166.47
106,686
-7.0
D
R
4/24/13 - 4:02:46 pm
6
PEARSON BRYAN A
VP,PR
OE
$192,240
8,000
---
4/23/13
---
$24.03
114,686
7.5
D
R
4/24/13 - 4:02:46 pm
7
SANTILLAN LAURA
VP,CAO
JS
$265,299
1,739
2/21/13
2/22/13
$152.33
$153.07
21,987
-7.3
D
R
2/25/13 - 4:10:51 pm
8
PEARSON BRYAN A
VP,PR
JS
$2,094,099
13,722
2/21/13
2/22/13
$152.33
$153.07
99,935
-12.1
D
R
2/25/13 - 4:09:54 pm
9
MILLER MELISA A
VP,PR
JS
$687,746
4,508
2/21/13
2/22/13
$152.33
$153.07
33,148
-12.0
D
R
2/25/13 - 4:08:50 pm
10
KENNEDY BRYAN J
VP,PR
JS
$1,595,090
10,452
2/21/13
2/22/13
$152.33
$153.07
110,679
-8.6
D
R
2/25/13 - 4:07:45 pm
11
HORN CHARLES L
VP,CFO
JS
$924,335
6,056
2/21/13
2/22/13
$152.33
$153.07
32,985
-15.5
D
R
2/25/13 - 4:06:57 pm
12
HEFFERNAN EDWARD J
PR,CEO,DIR
JS
$2,915,786
19,108
2/21/13
2/22/13
$152.33
$153.07
196,259
-8.9
D
R
2/25/13 - 4:05:51 pm
13
EPPERSON LEIGH ANN K
VP,GC,SEC
JS
$166,047
1,089
2/21/13
2/22/13
$152.33
$153.07
14,892
-6.8
D
R
2/25/13 - 4:04:18 pm
14
SANTILLAN LAURA
VP,CAO
JB
---
4,247
---
2/21/13
---
---
24,771
20.7
D
R
2/25/13 - 4:10:51 pm
15
PEARSON BRYAN A
VP,PR
JB
---
18,286
---
2/21/13
---
---
111,857
19.5
D
R
2/25/13 - 4:09:54 pm
16
MILLER MELISA A
VP,PR
JB
---
13,244
---
2/21/13
---
---
42,188
45.8
D
R
2/25/13 - 4:08:50 pm
17
KENNEDY BRYAN J
VP,PR
JB
---
18,435
---
2/21/13
---
---
122,601
17.7
D
R
2/25/13 - 4:07:45 pm
18
HORN CHARLES L
VP,CFO
JB
---
12,013
---
2/21/13
---
---
40,813
41.7
D
R
2/25/13 - 4:06:57 pm
19
HEFFERNAN EDWARD J
PR,CEO,DIR
JB
---
39,781
---
2/21/13
---
---
224,097
21.6
D
R
2/25/13 - 4:05:51 pm
20
EPPERSON LEIGH ANN K
VP,GC,SEC
JB
---
4,293
---
2/21/13
---
---
17,722
32.0
D
R
2/25/13 - 4:04:18 pm
21
HORN CHARLES L
VP,CFO
JS
$88,610
607
---
12/21/12
---
$145.98
32,391
-1.8
D
R
12/26/12 - 7:32:53 am
22
KENNEDY BRYAN J
VP,PR
S
$592,748
4,069
---
12/12/12
---
$145.67
110,649
-3.5
D
R
12/13/12 - 4:02:50 pm
23
HEFFERNAN EDWARD J
PR,CEO,DIR
JS
---
3,499
---
12/7/12
---
---
196,581
-1.7
D
R
2/8/13 - 4:04:52 pm
24
MINICUCCI ROBERT A
DIR
OS
$2,688,959
18,777
---
12/7/12
$142.89
$143.07
118,492
-13.7
D
R
12/10/12 - 4:05:32 pm
25
MINICUCCI ROBERT A
DIR
OE
$570,036
15,991
---
12/7/12
$24.03
$53.54
124,700
14.7
D
R
12/10/12 - 4:05:32 pm
26
BALLOU ROGER H
DIR
S
$280,626
2,000
---
11/20/12
---
$140.31
11,825
-14.5
D
R
11/21/12 - 4:05:45 pm
27
BALLOU ROGER H
DIR
JS
---
786
---
11/15/12
---
---
13,825
-5.4
D
R
11/21/12 - 4:05:45 pm
28
COBB D KEITH
DIR
OS
$1,359,990
9,783
---
11/15/12
---
$139.00
6,485
-60.1
D
R
11/16/12 - 4:05:05 pm
29
COBB D KEITH
DIR
OE
$420,857
9,783
---
11/15/12
$36.88
$53.54
10,209
2,296.5
D
R
11/16/12 - 4:05:05 pm
30
HEFFERNAN EDWARD J
PR,CEO,DIR
OS
$4,048,137
28,699
---
11/14/12
$140.86
$142.75
238,090
-10.8
D
R
11/16/12 - 4:06:17 pm
31
HEFFERNAN EDWARD J
PR,CEO,DIR
OE
$689,637
28,699
---
11/14/12
---
$24.03
266,789
12.1
D
R
11/16/12 - 4:06:17 pm
32
HORN CHARLES L
VP,CFO
S
$719,950
5,000
---
10/22/12
---
$143.99
32,998
-13.2
D
R
10/24/12 - 4:07:30 pm
33
MINICUCCI ROBERT A
DIR
S
$4,278,222
30,000
---
9/21/12
---
$142.61
121,278
-19.8
D
R
9/24/12 - 4:05:51 pm
34
BENVENISTE LAWRENCE M
DIR
OS
$721,040
5,059
---
9/21/12
---
$142.51
10,026
-33.5
D
R
9/24/12 - 4:04:21 pm
35
BENVENISTE LAWRENCE M
DIR
OE
$228,426
5,059
---
9/21/12
$36.88
$53.54
12,573
67.3
D
R
9/24/12 - 4:04:21 pm
36
BALLOU ROGER H
DIR
OS*
$152,269
1,060
---
9/21/12
---
$143.65
14,611
-6.8
D
R
9/24/12 - 4:02:53 pm
37
BALLOU ROGER H
DIR
OE*
$149,178
6,208
---
9/21/12
---
$24.03
15,671
65.6
D
R
9/24/12 - 4:02:53 pm
38
JENSEN KENNETH R
DIR
OS*
$435,685
3,101
---
9/12/12
$140.46
$140.51
56,990
-5.2
D
R
9/14/12 - 4:02:56 pm
39
JENSEN KENNETH R
DIR
OE*
$435,543
13,479
---
9/12/12
---
$24.03
65,814
25.8
D
R
9/14/12 - 4:02:56 pm
40
ANDERSON BRUCE K
DIR
OS
$657,381
4,747
---
9/5/12
$138.44
$138.51
854,939
-0.6
D
---
9/7/12 - 4:35:42 pm
41
ANDERSON BRUCE K
DIR
OE
$205,057
4,747
---
9/5/12
---
$36.88
857,886
0.6
D
---
9/7/12 - 4:35:42 pm
42
MILLER MELISA A
VP,PR
JS
$61,630
452
---
8/22/12
---
$136.35
32,043
-1.4
D
R
8/23/12 - 4:04:33 pm
43
EPPERSON LEIGH ANN K
VP,GC,SEC
S
$504,375
3,750
---
8/14/12
---
$134.50
14,302
-20.8
D
R
8/15/12 - 4:06:02 pm
44
SANTILLAN LAURA
VP,CAO
S
$324,500
2,476
---
7/27/12
---
$131.06
21,726
-10.2
D
R
7/30/12 - 8:23:37 pm
45
ANDERSON BRUCE K
DIR
JB
---
1,345
---
6/29/12
---
---
854,939
0.2
D
R
7/3/12 - 10:12:56 am
46
MINICUCCI ROBERT A
DIR
JB
---
2,279
---
6/29/12
---
---
151,278
1.5
D
R
7/2/12 - 4:12:36 pm
47
JENSEN KENNETH R
DIR
JB
---
869
---
6/29/12
---
---
54,374
1.6
D
R
7/2/12 - 4:11:18 pm
48
DRAPER E LINN JR
DIR
JB
---
1,682
---
6/29/12
---
---
20,613
8.9
D
R
7/2/12 - 4:10:06 pm
49
COBB D KEITH
DIR
JB
---
869
---
6/29/12
---
---
6,485
15.5
D
R
7/2/12 - 4:08:49 pm
50
BENVENISTE LAWRENCE M
DIR
JB
---
946
---
6/29/12
---
---
10,026
10.4
D
R
7/2/12 - 4:07:26 pm
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